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1、AnOverviewofMICEIndustryWeek1MICE:meeting,incentivetour,conference,exhibitionorexposition会展对会展的理解市长说,会展是一项提升城市文明建设、利国利民的德政工程;哲学家说,会展是企业经营理念的展示,是步入市场经济后理性成熟的表现;建筑家说,会展场馆规模宏大、气派,是城市标志性建筑;数学家说,布展是排列与组合、平面与立体、黄金分割与数模运筹的应用;环保专家说,会展是“不冒烟的工厂”,是无污染的绿色产业;经济学家说,会
2、展是经济发展的又一个新的增长点;展台搭建商说,会展是"奢华",一掷千金三五天,是最短命的装饰工程;参展商说,会展是经济、实惠、有效的立体营销广告;FocusListeningBenefitsofExhibitions1.WhatarethebenefitsrestinginExhibition？全球/会展JAPAN、HK、SINGAPOR、CHINAGERMAN、U.K、FRANCE、ITALY、SWIZERLAND（GENEVA）SOUTHAFRICA、EGYPTAUSTRALIABRAZILU.S
3、.A.CANADA中国大陆/会展大连服装节国际汽车展、科博会、机床展、冶金展、印刷展、制冷展广交会、家具展、化妆品展、美容美发展深圳高交会中国—东盟博览会博鳌亚洲论坛航空展华交会、汽车展、纺机展、国际机床展、服装展成都车展乌洽会东北亚博览会北京北京新中国国际展览中心BeijingNewChinaInternationalExhibitionCenter中国国际科技会展中心ChinaInternationalScienceandTechnologyConventionCenter全国农业展览馆(1959
4、)ChinaNationalAgriculturalExhibitionCenter上海展览中心(1955，静安区)ShanghaiExhibitionCenter上海光大会展中心（徐家汇）ShanghaiEverbrightConventionandExhibitionCenter上海国际展览中心（虹桥，1992）ShanghaiInternationalExhibitionCenter上海新国际博览中心(浦东，2001)ShanghaiNewInternationalExpoCenter香港会议展
5、览中心HongKongConventionandExhibitionCenterCharacteristicsofChina’sExhibitionIndustryChineseeconomy’stake-offpavedthewayfortheexhibitionindustry:1.Continuedgrowthinthetotalnumberandscaleoftradeshows2.Chinahasformedfiveexhibitionindustryeconomicbelts3.Thera
6、pidgrowthoftheexhibitionindustryinthesmallandmedium-sizedcitiesbecomesanewfeatureofChina’sexhibitionindustryCharacteristicsofChina’sExhibitionIndustry4.Standardandfacilitiesofshowsfurtherimproved5.DiversificationofshoworganizersinChinaInterpretationPrac
7、ticeTheChinaNationalConventionCenterFocusReadingTheNeedforMeetingsandExhibitions1.___isoneofthemostimportantfactorstoincreasethedemandformeetings.a.Printedandelectronicinformationb.Whatthekeynotersaidc.Videoconferencingd.Personalcontact2.Whichofthefollo
8、winggoalscannotbeachievedthroughmeeting?a.Productlaunchb.Rewardingtheemployee’stopperformancec.Trainingnewlyrecruitedemployees.d.Makingatourofacity3.Consumershowsorfairs____a.attractonlyprofessionalsb.areopentosuppliersandbuyerso
