week1 introductionnew

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1、InnovationManagementWeek1Innovation–WhatitisandwhyitmattersDr.Dong,Ming13-9-23ManagingInnovation2013-141Learningoutcomeforweek1UnderstandthenatureofinnovationUnderstandwhyinnovationmatterstoorganisationsClassificationofinnovationKeyaspectsofinnovationUnderstandtheinnovationlifecycl

2、e13-9-23ManagingInnovation2013-142ThefirstglanceInventionvsInnovationVacuumcleanerSewingmachineInnovationisnoteasyEdselFordIridiumprojectTheinnovationimperativeTheShellstudyNokia13-9-23ManagingInnovation2013-143Whyinnovation–theSchumpeterianexplanation1.Enterprisesseektoacquire

3、‘monopolyprofits’fromtechnologicalinnovation2.Moreinnovation/imitationserodethe‘monopolyprofits’3.Equilibriumreached4.Newcyclesbeginsby‘creativedestruction’13-9-23ManagingInnovation2013-144Whatisinnovation?Afewdefinitions:‘Innovationisthesuccessfulexploitationofnewideas’–InnovationUni

4、t(2004),UKDepartmentofTradeandIndustry‘Innovationisthespecifictoolofentrepreneurs,themeansbywhichtheyexploitchangeasanopportunityforadifferentbusinessorservice.Itiscapableofbeingpresentedasadiscipline,capableofbeinglearned,capableofbeingpractised’–PeterDrucker(1985)InnovationandEntrepr

5、eneurship,Harper&Row,NewYork13-9-23ManagingInnovation2013-145Whatisinnovation?Aworkingdefinition:Innovationisaprocessofturningopportunityintonewideasandofputtingtheseintowidelyusedpractice.13-9-23ManagingInnovation2013-146AprocessviewofinnovationInnovationcanbeexaminedthroughasimplem

6、odelthatseesinnovationasaprocessofturningideasintorealityandcapturingvaluefromit.13-9-23ManagingInnovation2013-147Aprocessviewofinnovation13-9-23ManagingInnovation2013-148Ataxonomy-4Psofinnovation13-9-23ManagingInnovation2013-149The4PsexplainedProductinnovationchangesinthethings(produ

7、ctsorservices)thatanorganisationoffersProcessinnovationchangesinthewaysinwhichtheyarecreatedanddelivered13-9-23ManagingInnovation2013-1410The4PsexplainedPositioninnovationchangesinthecontextinwhichtheproducts/servicesareintroducedParadigminnovationchangesintheunderlyingme