Mckinsey（麦肯锡）_如何写商业计划书

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1、HowtoWriteaBusinessPlanThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthe

2、discussion.InnovationChallengeInnovationsFoundationToronto,Canada2001050301LNZXL756LTDE-P1ContentsBusinessstart-upprocessWritingtheBusinessPlanConstructingtheteam1050301LNZXL756LTDE-P1ContentsBusinessstart-upprocessWritingtheBusinessPlanConstructingtheteam2050301LNZXL756LTDE-P1StagesofaSta

3、rt-upStage1Stage2Stage3BusinessideagenerationBusinessplanpreparationStart-upandgrowthEstablishedcompanyInterestofinvestorsFinancingdecisionExitofinitialinvestors3050301LNZXL756LTDE-P15keyfactorsforsuccessofinnovativestart-upsIdeasDegreeofinnovationScopePatentTraditionalserviceprovidersAttorne

4、ysPatentlawyersTaxconsultants/accountantsMarketresearchersPeopleInventorsEntrepreneursTeammembersCapitalAvailability/amountNeeds/responsibilitiesExistsforinvestorsNetwork&exchangeCoachingNetworkingMatchmakingInnovativeserviceproviderVenturecapitalistsHeadhuntersBusinessangelsStart-upconsulta

5、nts4050301LNZXL756LTDE-P1ElementsofapromisingbusinessideaCLEARCUSTOMERVALUEMARKETOFADEQUATESIZEFEASIBILITYANDPROFITABILITYSuccessfulideasdemonstratehowbigthemarketis,thetargetcustomersandhowtheproductdiffersfromthecompetitionSUFFICIENTDEGREEOFINNOVATIONCreateanewproductoranewwayofdeliveringan

6、existingproduct–dobothandcreateanewindustryIdeasshouldbefeasiblewithrealistictimeandresourceplansThekeytosuccessissatisfiedcustomers,notagreatproduct“Thereisnothingintheworldaspowerfulthananideawhosetimehascome”VictorHugo5050301LNZXL756LTDE-P1InnovationclassificationschemeNewproductMicrosoftN

7、ewindustryNetscapeExistingindustrySkilledtradesEngineeringofficesNewbusinesssystemDellConventionInnovationBusinesssystemConventionInnovationProduct/service6050301LNZXL756LTDE-P1RoleoftraditionalserviceprovidersPatentlawyersTaxconsultantsMarke