SWOT分析培训教材

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1、SWOT分析深圳市德信诚经济咨询有限公司1234SWOT分析法的简介SWOT应用流程SWOT案例分析SWOT分析法的评价目录SWOT分析模型（也称TOWS分析法）即态势分析法：■制定者美国旧金山大学的管理学教授海因茨·韦里克（HeinzWeihrich）■制定时间20世纪80年代初期■适用场合从企业内部和外部收集资讯，分析市场环境，竞争对手，制定企业战略。1：SWOT分析法的简介2：什么是SWOT分析TThreats威胁0Opportunity机会WWeakness竞争劣势SStrength竞争优势企业内部因素企业外部因素StrengthsAdvantagesExp

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