swot分析培训教材

《swot分析培训教材》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、SWOT分析深圳市德信诚经济咨询有限公司1234SWOT分析法的简介SWOT应用流程SWOT案例分析SWOT分析法的评价目录SWOT分析模型（也称TOWS分析法）即态势分析法：■制定者美国旧金山大学的管理学教授海因茨·韦里克（HeinzWeihrich）■制定时间20世纪80年代初期■适用场合从企业内部和外部收集资讯，分析市场环境，竞争对手，制定企业战略。1：SWOT分析法的简介2：什么是SWOT分析TThreats威胁0Opportunity机会WWeakness竞争劣势SStrength竞争优势企业内部因素企业外部因素StrengthsA

2、dvantagesExperience,knowledgeUniquecaracteristicsResourcesGeographicaladvantage,locationCompetence,capabilitiesQuality,reputationOpportunitiesStrategicalliances,partnershipsProductdevelopmentImport,exportInnovationantechnologydevelopmentThreatsThisisanexampletext.Lossafalli

3、ancesandpartnersPriceinfaltion/deflationStrongcompetitionCompetitorsnewproductsandinnovationWeaknessesDisadvantagesGapinexperience,knowledgeFinancialaspectsReliabilityandtrustLossofkeystaffGeographicalfactorsSWTOSStrengthThisisanexampletext.Goaheadandreplaceitwithyourowntex

4、tStrengthThisisanexampletext.GoaheadandreplaceitwithyourowntextStrengthThisisanexampletext.GoaheadandreplaceitwithyourowntextStrengthThisisanexampletext.GoaheadandreplaceitwithyourowntextStrengthThisisanexampletext.GoaheadandreplaceitwithyourowntextStrengthThisisanexamplete

5、xt.GoaheadandreplaceitwithyourowntextWWeaknessesThisisanexampletext.GoaheadandreplaceitwithyourowntextWeaknessesThisisanexampletext.GoaheadandreplaceitwithyourowntextWeaknessesThisisanexampletext.GoaheadandreplaceitwithyourowntextWeaknessesThisisanexampletext.Goaheadandrepl

6、aceitwithyourowntextWeaknessesThisisanexampletext.GoaheadandreplaceitwithyourowntextWeaknessesThisisanexampletext.GoaheadandreplaceitwithyourowntextOOpportunitiesThisisanexampletext.GoaheadandreplaceitwithyourowntextOpportunitiesThisisanexampletext.Goaheadandreplaceitwithyo

7、urowntextOpportunitiesThisisanexampletext.GoaheadandreplaceitwithyourowntextOpportunitiesThisisanexampletext.GoaheadandreplaceitwithyourowntextOpportunitiesThisisanexampletext.GoaheadandreplaceitwithyourowntextOpportunitiesThisisanexampletext.Goaheadandreplaceitwithyourownt

8、extTThreatsThisisanexampletext.GoaheadandreplaceitwithyourowntextThreatsThisisanex