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ID:41227830
大小:7.36 MB
页数:72页
时间:2019-08-19
《G研发部成立庆典活动方案-英文版》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、GrandOpeningofP&GInnovationCenterPREventProposal2010.4.20OurUnderstanding–EventBackgroundOurInsight–CoreThemeOurContribution–CreativeIdeasContentsOurActions-ProjectExecutionOurUnderstanding1Withover138,000employeesinover80countriesandregionsworldwide
2、,P&Ghasmanyqualityandleadingbrandsworthyofbeingdeeplytrustedbyconsumers.Currently,ChinahasbecomeoneofthefastestgrowingmarketsfortheP&Gworldwide.Byimprovingconsumers’dailylifewithdetailedbutmeaningfulmethod,P&Ghasbeengrowingsustainablyoverthelast170yea
3、rs.—Frompg.com.cnBackgroundBrandingproductsareasfollows:SocietyCorporateEmployeetoimproveP&Gbrandingpowerinthemarket;toimproveP&GbrandinginfluenceforconsumerstoimproveP&GcompetitivenessandR&Dstrength;toeffectivelyguaranteeP&Gbrandingproductsperformanc
4、einthemarketTocohereandimproveP&Gemployees’honorandascriptiondegree.ProjectGoalTouchinglives,improvinglifeProjectOutlineEventTitle:P&GInnovationCenterOpeningCeremonyEventSize:BJICInnovationCenter,VIPandMediaJournalists(Total800people)EventDate:Month/D
5、ay/2010(TBD)EventVenue:(TBD)Agenda:DateTimeActivityMonth/Day/2010(TBD)8:00amCheck-in(employeereception)9:18amOpeningSpeechfromgovernorsandP&GVIPs10:18amOpeningceremony(ribbon-cuttingceremony)10:30am-12:00pmBuildingtour/posterreview(includehopeschoolon
6、e)12:00pm-14:00pmLunch(needtoconfirmonthevenue)14:00pm-15:00pmOneononesandinterviews15:00pm-16:00pmBreak16:00pm-17:00pmInternalConference18:00pm-21:00pmDinnerPartyOurInsight2DiscussionHowshouldwedotoaccuratelysetthekeytonefortheevent?Howshouldwedotoca
7、rrythekeytonethroughtheevent?Howshouldwedotoguaranteethequalityofeventoperation?AnalysisForSociety:Touchinglives,improvinglife(BEAUTY&LIFE)ForCorporate:BROADERDevelopmentforP&GForEmployee:MORESupport&OpportunityWEARESTRONGER!ThemeCriteria(主题准则)创-赢未来In
8、novationforFuture凝聚力量辉煌共享MutualBrilliantwithpoolingstrength共谱新篇章MutualNewChapterDirection(方向)—ClearlydeliverthemessageofP&GwithpowerInclusion(包含)—ImaginarySpacePopularity(大众化)—EasytounderstandThemeDesignATeamofDiversityisthefoundationofP&Gsucc
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