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1、E1FFIRS12/14/2009Page6E1FFIRS12/14/2009Page1Activity-BasedManagementforFinancialInstitutionsE1FFIRS12/14/2009Page2Wiley&SASBusinessSeriesTheWiley&SASBusinessSeriespresentsbooksthathelpsenior-levelmanagerswiththeircriticalmanagementdecisions.TitlesintheWileyandSASBusinessSeriesin
2、clude:BusinessIntelligenceCompetencyCenters:ATeamApproachtoMaximizingCompeti-tiveAdvantage,byGloriaJ.Miller,DagmarBrautigam,andStefanieGerlachBusinessIntelligenceSuccessFactors:ToolsforAligningYourBusinessintheGlobalEconomybyOliviaParrRudCaseStudiesinPerformanceManagement:AGuide
3、fromtheExperts,byTonyC.AdkinsCIOBestPractices:EnablingStrategicValuewithInformationTechnologybyJoeStenzelCreditRiskAssessment:TheNewLendingSystemforBorrowers,Lenders,andInvestorsbyClarkAbrahamsandMingyuanZhangCreditRiskScorecards:DevelopingandImplementingIntelligentCreditScoring
4、,byNaeemSiddiqiCustomerDataIntegration:ReachingaSingleVersionoftheTruth,byJillDycheandEvanLevyDemand-DrivenForecasting:AStructuredApproachtoForecastingbyCharlesChaseEnterpriseRiskManagement:AMethodologyforAchievingStrategicObjectivesbyGregoryMonahanFairLendingCompliance:Intelli
5、genceandImplicationsforCreditRiskManagementbyClarkR.AbrahamsandMingyuanZhangInformationRevolution:UsingtheInformationEvolutionModeltoGrowYourBusi-ness,byJimDavis,GloriaJ.Miller,andAllanRussellMarketingAutomation:PracticalStepstoMoreEffectiveDirectMarketing,byJeffLeSueurPerforman
6、ceManagement:FindingtheMissingPieces(toClosetheIntelligenceGap)byGaryCokinsPerformanceManagement:IntegratingStrategyExecution,Methodologies,Risk,andAnalyticsbyGaryCokinsTheDataAsset:HowSmartCompaniesGovernTheirDataforBusinessSuccessbyTonyFisherTheNewKnow:InnovationPoweredbyAnaly
7、ticsbyThorntonMayVisualSixSigma:MakingDataAnalysisLeanbyIanCox,MarieAGaudard,PhilipJ.Ramsey,MiaL.Stephens,andLeoWright(PublishingDecember2009)Formoreinformationonanyoftheabovetitles,pleasevisitwww.wiley.com.E1FFIRS12/14/2009Page3Activity-BasedManagementforFinancialInstitutionsDr
8、ivingBottomLineResultsBrentBahnubJohnWiley&Sons
