The Buying Brain

The Buying Brain

ID:40963666

大小:2.09 MB

页数:269页

时间:2019-08-12

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1、PRADEEP$27.95USA/$33.95CAN(continuedfromfrontflap)PraiseforNeuroscienceistakingmarketingtoanewlevel,pointingtoafuturewherecompaniesthatTHEBUYINGBRAINIfyouunderstandbrainbasics,properlyneuromarketwillreachandservetheir“Dr.Pradeepmakesthecaseforthepotentialofthedynam

2、icnewfieldofneuro-THEBUYINGyou’llsellmorecustomersmoreeffectivelythancompaniesmarketingasamultifacetedmarketingtool,andhedoessowiththecombinationewdiscoveriesinneurosciencearethatdon’t.Bringyourmarketingstrategyandofpassion,intellect,andinsightforwhichheisrenowned.

3、Amust-readforanyrevolutionizingtwenty-first-centurylife,practiceintotheageofneurosciencewithThemarketingpractitionerseekingtoadvancethefield.”Nandmarketingisnoexception.TheseBuyingBrain,andstartputtingthispowerful—DavidPoltrack,ChiefResearchOfficer,CBSCorporationinsi

4、ghtsintothehumanbrainpromisetoreshapebodyofknowledgetoworkforyoutoday.thewaycompanies,brands,andproductsget“Neurosciencehascomeoutofthelabandtheclinic,andisnowchanginghowmarketerscommunicatewiththeircustomers.Usingprinciplesofneurosciencenoticed,getliked,andgetboug

5、ht.Sohowdoyouandmarketingstrategy,Dr.Pradeepbringsthenewfieldofneuromarketingaliveputthesegroundbreakingfindingsintopracticeforbusinessesofallcategories.”atyourcompanyandgaintheadvantageoveryourcompetitors?DR.A.K.PRADEEP—RajivLal,StanleyRothSr.ProfessorofRetailing,Ha

6、rvardUniversitySecretsforSellingtotheistheworld’sleadingTheBuyingBraingivesyouaone-stopneuromarketingresearcher,SubconsciousMindplaybookforunderstandingandapplyingthepioneeringtheapplicationofUnderstandbrainbasicsandsellmore!BRAINlatestresearchusingfindingsfromsophi

7、sticatedneuroscienceinmarketing,Asmuchas95%ofourdecisionsaremadebythesubconsciousmind.Asaneuromarketingtechniques.Coveringeverythingadvertising,andmessaging.result,theworld’slargestandmostsophisticatedcompaniesareapplyingthefromproductdevelopmenttopackagingtopoint-

8、HereceivedtheAdvertisinglatestadvancesinneurosciencetocreatebrands,products,packagedesigns,of-salemarketing,thisistheonlyguideyouResearchFoundati

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