Language planning at the German shipyard Howaldtswerke Deutsche Werft in Kiel

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1、Toappearin:Doría,MariaA.etal.(eds.):Proceedingsofthe3rdInternationalConferenceonMaritimeTermi-nology:CommunicationandGlobalization,Lisbon,June23-24,2003.Lisbon:ILTEC.(Ver.July2003)KlausGeyer–LinguisticsDept.,UniversityofKiel–klaus.geyer@marko.uni-kiel.d

2、e*LanguageplanningattheGermanshipyardHowaldtswerkeDeutscheWerftinKiel0IntroductionThemaintopicofmypaperislanguageplanninginashipbuildingcompany.Thistopicispartofanempiricallybased,linguisticresearchprojectoncommunicationontheGermanshipyardHowaldtswerkeD

3、eutscheWerftAG(HDW)inKiel.Thepaperhastwomainsections.Thefirstpartpresentsthemajorfeaturesoftheresearchprojectinordertoprovidetheframeworkforthelanguageplanningissues,whicharediscussedinthesecondsectioninmoredetail.Ashortsummarywillbegivenintheend.1Gener

4、alinformationontheproject1.1InstitutionalaffiliationTheresearchprojectwiththetitle"Theshipyardasacommunicationspace:prototypicalmaritimeindustryandregionalidentity"(KommunikationsraumWerft:PrototypischemaritimeIndustrieundregionaleIdentität)isfundedbyth

5、eDeutscheFor-schungsgemeinschaft(GermanResearchFoundation)andbasedattheUniversityofKiel.ItstartedinAugust2001andisscheduledfor2yearsplus1additionalyear.TheprojectisdirectedbyProf.Dr.UlrikeMosel,headoftheLinguisticsDepartment,UniversityofKiel,andbyProf.D

6、r.LudwigM.Eichinger,directoroftheInstitutfürDeutscheSpracheinMann-heim(formerprofessorofGermanlinguisticsattheGermanDepartment,UniversityofKiel).Thestaffresourcesarequiterestrictedwithonefull-timeresearcher,assistedtosomeextentbystudents.Theprojecttitle

7、indicatestwoareasoftension:First,thetensionbetweentheshipbuildingindustry'simageasthelastdinosaurofheavyindustry(whofacesextinctionbecauseoftheunfavourableeconomicconditionsinGermany)vs.ahightechindustrythatlikestobecomparedintermsoftheproduct'scomplexi

8、tywiththeaircraftindustryorevenspacecraftindustry(cf.e.g.LeidenschaftSchiffbau2000).Second,thetensionbetweenthetraditionallyestablishedactivitiesoftheshipbuildingcompaniesinaninternationalmarketvs.theimportanceandgroundingofHDWin