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1、JamesL.Watson,ed.GoldenArchesEast:McDonald'sinEastAsia.Stanford:StanfordUniversityPress,1997.xvi+256pp.Bibliographicalreferencesandindex.$45.00(cloth),ISBN0-804-73205-1;$16.95(paper),ISBN0-804-73207-8.ReviewedbySamuelCollins,DongseoUniversity,Korea.PublishedbyH-PCAACA(August,1998)WhenIfirstmovedtoKo
2、rea,Iwasself,cultureandsociallifeamidsttheanomieoffrequentlyconfrontedwithoccasionallyegregiousglobal"McDonaldization."Yet,whatevertheircomparisonsbetween"American"and"Korean"fearsofWesternimperialism,Koreanpeopleflockculture."Koreanseatlunchquickly;AmericanstoMcDonald's,stuffingtheirfaceswithBigMacs
3、eastslowly.""Koreanseatvegetables;Americansandslurpingdownshakes,eachconsumerineatmeat.""Koreanseatrice;Americanseathappy,geosynchronousconcertwiththeirbread."Duringthosefirstweeks,itwasdifficulttocounterpartsinRussia,India,FranceandCanada.refrainfromarguing.Didn'tKoreanseatmeat?Confrontedbythenear-u
4、biquityofWhatwereallthosebakeriesdoinginKoreaifnoMcDonald's,aparticularlyviralexampleofwhatoneatebread?Andwho,finally,eatsfasterthanSidneyMintzcalls"aspecialnumberoffoods,Americans?WeinventedMcDonald's!representativeofasingle,modernsociety,"theIknowenoughnownottochallengethosecontributorstoGoldenArc
5、hesEastenjointhefastsuspectgeneralizations.Inthem,asinsomanyfooddebateinKorea,Japan,Taipei,Beijingandotherdiscoursivelocutionscontrasting"self"andHongKong,nottocastigate"McDonaldization"or"other,""Korea"and"America"arelessactualeventocelebratethepromulgationofplacesthanfigural,rhetoricalstrategiesfo
6、rpostmodernismalaBaudrillard,butto"producereflectingonKorea'scontradictorymodernitiesandethnographicaccountsofMcDonald'ssocial,tumultuousmodernization.Inacountrywherepoliticalandeconomicimpactonfivelocalfoodisanationalsymbol(i.e.,theinfinitelyvaried,cultures"(p.6).Inarefrainnowfamiliartopickledvegetab
7、le,"kimchi"),incongruousstudentsofculturalstudies,theseanthropologistsdiscourseonfoodwaysisawaytothinkabouttheconclude,asJamesWatsonwritesinhiswhiplashchangeswroughtbycapitalism'screativeintroduction,that"c
