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1、INDUSTRIALORGANIZATIONAStrategicApproachJeffreyChurchTheUniversityofCalgaryRogerWareQueen’sUniversity,OntarioBostonBurrRidge,ILDubuque,IAMadison,WINewYorkSanFranciscoSt.LouisBangkokBogot´aCaracasLisbonLondonMadridMexicoCityMilanNewDelhiSeoulSingaporeSydneyTaipei
2、TorontoIndustrialOrganizationAStrategicApproachCopyrightc2000byTheMcGraw-HillCompanies,Inc.Allrightsreserved.PrintedintheUnitedStatesofAmerica.ExceptaspermittedundertheUnitedStatesCopyrightActof1976,nopartofthispublicationmaybereproducedordistributedinanyformor
3、byanymeans,orstoredinadatabaseorretrievalsystem,withoutthepriorwrittenpermissionofthepublisher.Thisbookisprintedonacid-freepaper.1234567890DOWDOW9098765432109ISBN0-256-20571-XVicepresident/Editor-in-chief:MichaelW.JuniorPublisher:GaryBurkeDevelopmentaleditor:Tom
4、ThompsonMarketingmanager:NelsonW.BlackProjectmanager:ChristineOsborneProductionsupervisor:PamAugspurgerCoverdesigner:NicoleLeongCoverphotograph:SuperStockCompositor:InteractiveCompositionCorporationTypeface:TimesRomanPrinter:RRDonnelly&SonsCompanyLibraryofCongre
5、ssCataloging-in-PublicationDataChurch,JeffreyR.,1962-Industrialorganization:Astrategicapproach/JeffreyChurch,RogerWare.p.cm.Includesindex.1.Industrialorganization.I.Ware,Roger.II.Title.HD31.C52951999658.1–dc2199-052661http://www.mhhe.comPrefaceInthepasttwodecade
6、stherehasbeenanexplosionofinterestandintellectualactivityinindustrialorganization.Industrialorganizationwasirreversiblytransformedandrejuvenatedbybreakthroughsinnoncooperativegametheoryand,inturn,developmentsinindustrialorganizationinformedandreinvigoratedantitr
7、ustenforcement.Industrialorganizationtextbooksreflectedneitherthisupheavalnortheexcitementofstudyingafieldthatwasinaperiodofrapidchange,growth,andrisingprominence.Wesetouttomeetthischallengewithacompletelynewandcomprehensivebookthatsystematicallypresentsandmakesac
8、cessibletheadvancesandnewlearningofthepasttwentyyears.Afocusandconcernwithmarketpowerunderpinsindustrialorganization,anditunderpinsandtiestogetherIndustrialOrganizati
