咨询公司案例面试真题

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1、案例面世真题1:HELP!OURPROFITMARGINSARESHRINKING!Youaretheconsultanttoacompanythatproduceslargehouseholdappliances.Overthepastthreeyears,profitmarginshavefallen20percentandmarketsharehastumbledto15percentofthemarketfrom25percent.Whatisthesourceofthecompany'sproblems

2、?Thisisanexampleofthetypeofquestionanundergraduatestudent(oranMBAstudentinanearlyinterviewround)mightreceive.Theinterviewerhasdoneyouthefavorofdefiningtheproblem-yourclientisinsomethingofaslump!Thisdialogueillustrateshowyou,theperspicaciouscandidate,mightdril

3、ldownintothecoreofthewoesbesettingthefirm.You:Howwouldyoucharacterizethecurrentmarketplacefortheseproducts?Emerging?Mature?Interviewer:Theproductlineisconsideredmature.You:Howwouldyoucharacterizeyourmanufacturingprocessrelativetoyourcompetition?(You'relooking

4、toseeifthecompanyhasastrategicadvantage.)Interviewer:Canyoubemorespecific?You:Doyoubenefitfromanadvantageintechnology,economiesofscale,exchangerates,orothermanufacturingelementoveryourcompetition?Interviewer:Wehavenotupdatedourmanufacturingprocesssince1988.We

5、manufactureourproductsexclusivelyintheUnitedStates.Asoneoftheoldestmanufacturersoftheseproducts,wehaveareliablecustomerbaseandagoodreputation.Asforprice,weareoneofthelower-pricedinthemarket,thoughnotthelowest.You:Doanyofyourcompetitorsmanufactureoverseas?Inte

6、rviewer:OurnumberonecompetitorproducesallofitsappliancesinIndonesia.(Here'syourclue-manufacturingoutsidethecountrysignificantlylowerscosts.)You:Itprobablysufficestosaythatsomeofyourdeclineinprofitcanbeattributedtotheincreasedcostsyouarefacingrelativetoolderma

7、nufacturingtechniquesandhighercostsassociatedwithmanufacturingdomestically.Thisisespeciallytoxicinamaturemarketwhereconsumersaremostlyawareoftheproductcategoryandtheproductmaybeconsideredacommodity.(Acommoditymarketplaceisoneinwhichcustomersmaketheirpurchasin

8、gdecisionslargelyonprice.Forexample,toiletpaperislargelyacommoditymarket,whereconsumersbuywhatever'sonsale.)Let'stalkaboutmarketsharenow.Canyoutellmeaboutanyrecentmarketresearchyouhavereg