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ID:40725990
大小:1.66 MB
页数:59页
时间:2019-08-06
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1、December2015INTRODUCTIONTOSOCIALTHINKINGFRAMEWORKPILLARSOFSUCCESSPeople&Products/ClientsCultureServiceNewBizMoneyProof2PILLARSOFSUCCESSPeople&Products/ClientsCultureServiceNewBizMoneyProof3MEETTHEGLOBALPRODUCT&SERVICESPILLARTASKFORCEPILLAROWNERTASKOWNERSVOLUNTEERSMobbieOttaSimonGrahamSaraNaz
2、irNavaKempJenksdeMattiaJamieMichaelGuillaumeMattRobinsonGreveLaluPaynePROJECTMANAGERFlorenceStefanoBrunoJordanBethOspiciMaggiTecciStoneWallachLisePinell4PURPOSESocialThinkingisaconceptthatisattheheartofourPOSITIONINGagencyPurpose,PositioningandMissionMISSION5SOCIALTHINKINGWhatisit?6SOCIALTHI
3、NKINGISANAPPROACH,NOTAPRODUCT7SOCIALTHINKINGUSESSOCIALBEHAVIOURTOSOLVEPROBLEMS8ENABLESUSTOSHIFTTHEAGENCYFROMSOCIALPLATFORMFOCUSEDIDEASTOBIGGERINTEGRATEDCREATIVEIDEAS9THISAPPROACHOFFERSFRAMEWORKSFOR2OFOURCOREAGENCYPRODUCTS10SOCIALVALUEPROPOSITIONSOCIALSOCIAL+IDEAIDEA11WITHANUMBEROFSHAREDINPUT
4、S/OUTCOMES12SOCIALTHINKINGInputSOCIALINSIGHTSOCIALVALUEPROPOSITIONSOCIALSOCIAL+IDEAIDEAOutcomeSOCIALVALUEEXCHANGEPROOF13BREAKINGTHISDOWN14ThereareTodaywearedetailedtakingyoupractitionerthroughguidesaquickforeachareaoverviewoffocus.DON’TPANIC15WEHAVEKEPTTHEAPPROACHSIMPLE.THEREAREJUST4KEYOFARE
5、ASFOCUS16THEFOURKEYOFAREAFOCUS1.Creatingkillersocialinsights-Shiftingthefocusofourinsightsfromsocialplatformstosocialbehaviourandunderstandhowwegetthem2.Acleardefinitionofasocialidea-Creatingacompellingdefinitionofasocialideatoinspirecreativework3.Aframeworktoensuresuccess-Creatingaframework
6、tomeasureourideastoensurethatourcreativeideasworkandareeffective4.Evolvingthesocialvalueproposition-EnsureourSVPapproachreflectsouragencyambitionandpurpose17WHATISASOCIALINSIGHT?18Asocialinsightisnotanobservationaboutwhatpeoplearedoingorsayingonsocialplatforms19TRADITIONALVSSOCIALINSIGHTSoci
7、alinsightsputthisTraditionalinsightsunderstandunderstandinginthecontextofourpeopleinisolation,focusingoninterpersonalrelationships,individualmotivations.communitiesandsociety.INDIVIDUALTRUTHINTERPERSONALTRUTH20ASOCIALINSIGHTISanunexpected,hiddenoru
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