资源描述：
《2012英语四六级真题》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、PartIIReadingComprehension(SkimmingandScanning)(15minutes) Directions:Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Forquestions1-7,choosethebestanswerfromthefourchoicesmarkedA),B),C),andD).Forquestions8-10,comp
2、letethesentenceswiththeinformationgiveninthepassage. HowMarketersTargetKids Kidsrepresentanimportantdemographictomarketersbecausetheyhavetheirownpurchasingpower,theyinfluencetheirparents’buyingdecisionsandtheyaretheadultconsumersofthefuture. Industryspend
3、ingonadvertisingtochildrenhasexplodedinthepastdecade,increasingfromamere$100millionin1990tomorethan$2billionin2000. Parentstodayarewillingtobuymorefortheirkidsbecausetrendssuchassmallerfamilysize,dualincomesandpostponingchildrenuntillaterinlifemeanthatfamili
4、eshavemoredisposableincome.Aswell,guiltcanplayaroleinspendingdecisionsastime-stressedparentssubstitutematerialgoodsfortimespentwiththeirkids. Herearesomeofthestrategiesmarketersemploytotargetkids: Pester(纠缠)Power Today’skidshavemoreautonomyanddecision-mak
5、ingpowerwithinthefamilythaninpreviousgenerations,soitfollowsthatkidsarevocalaboutwhattheywanttheirparentstobuy.“Pesterpower”referstochildren’sabilitytonagtheirparentsintopurchasingitemstheymaynototherwisebuy.Marketingtochildrenisallaboutcreatingpesterpower,b
6、ecauseadvertisersknowwhatapowerfulforceitcanbe. Accordingtothe2001marketingindustrybookKidfluence,pesteringornaggingcanbedividedintotwocategories—“persistence”and“importance.”Persistencenagging(aplea,thatisrepeatedoverandoveragain)isnotaseffectiveasthemores
7、ophisticated“importancenagging.”Thislattermethodappealstoparents’desiretoprovidethebestfortheirchildren,andplaysonanyguilttheymayhaveaboutnothavingenoughtimefortheirkids. TheMarriageofPsychologyandMarketing Toeffectivelymarkettochildren,advertisersneedtokn
8、owwhatmakeskidstick.Withthehelpofwell-paidresearchersandpsychologists,advertisersnowhaveaccesstoin-depthknowledgeaboutchildren’sdevelopmental,emotionalandsocialneedsatdifferentages.Usingresearch
