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1、1.CompanyoverviewTsingtaoBreweryCo.,Ltd.,oneoftheoldestbeerproducersinChina,wasfoundedin1903byGermanandBritishmerchantsunderthenameNordicBreweryCo.,Ltd.TsingtaoBranch.TsingtaoBrewerywasthesponsoroftheBeijingOlympicsin2008.ThebrandvalueofTsingtaoBeerisashighasRMB36.625billion,makingTsing
2、taoBrewerythetopChinesebeercompanyamongtheworld¡¯stop500brands.??OnJuly15,1993,TsingtaoBrewerybecamethefirst-everChinesecompanytobelistedontheHongKongStockExchange(stockcode0168).OnAugust27,1993,itwaslistedontheShanghaiStockExchange(stockcode:600600),makingTsingtaoBrewerythefirstChinese
3、companytobelistedinbothMainlandChinaandHongKong.????Since1949,TsingtaoBreweryhasreceivednumerousawardsandrecognitionsinsomeofthemostprestigiousbeercompetitionsheldinChinaandaroundtheglobe.Topprizesandhonorsinclude:?FinancialTimesTop10ChineseGlobalCorporateBrands¡±in2005and2008(including
4、fourrecognitionsin2008inthecategoriesofbrandequity,high-qualityproduct&service,andoverseasbrandequity)?GrandprizeattheAsiaBrandCeremony,2007?.??No.68inReputationInstitute/Forbes¡¯¡°TheWorld¡¯sMostReputableCompanies¡±,2006.GoldmedalsininternationalcontestsheldinBelgium(1991),Singapore(19
5、93)andSpain(1997).Threefirst-placeawardsinbeercontestsintheUnitedStatesduringthe1980s.??GoldmedalattheMunichInternationalExpo,1906.2.OverseasMarketAnalysisTsingtaoBreweryexportstomorethan70countriesandregions,includingtheUSA,Canada,Germany,France,UK,Italy,Japan,BrazilandMexico.TheBarthR
6、eport,anauthoritative?publicationwhichassessestheglobalbeerindustry,rankedTsingtaoBreweryasthe6th-largestbreweryintheworldbasedontotalyieldfrom2006to2008.?3.1CanadaEconomy-overview:Asanaffluent,high-techindustrialsociety,CanadatodaycloselyresemblestheUSinitsmarket-orientedeconomicsystem
7、,patternofproduction,andhighlivingstandards.SinceWorldWarII,theimpressivegrowthofthemanufacturing,mining,andservicesectorshastransformedthenationfromalargelyruraleconomyintooneprimarilyindustrialandurban.Realratesofgrowthhaveaveragednearly3.0%since1993.Unemploymentisfallingandg
