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时间:2019-08-05
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1、IntroductiontoStatisticsPublicOpinionPollsHowDoWeUnderstandthePollResults?PublicOpinionPollsHowDoWeUnderstandthePollResults?PublicOpinionPollsHowDoWeUnderstandthePollResults?PublicOpinionPollsHowDoWeUnderstandthePollResults?QuestionstoConsider•Whosponsoredtheresearch?•Whocollectedthedata?•How
2、werethedatacollected?•Fromwhomwerethedatacollected?(sample)•Howlargewasthesample?•Whatisthemarginoferror?•Howwerethequestionsconstructed–wording,responsecategories,questionorder?Qualitativevs.QuantitativeResearchQualitativeResearchQuantitativeResearch•Discoverideas,usedin•Testhypothesesorspec
3、ificexploratoryresearchresearchquestions•Observeandinterpret•Measureandtest•Unstructured,free-form•Structuredresponseoptionsprovided•Researcherisinvolved,•Researcherisnotinvolved,resultsaresubjectiveresultsareobjective•Smallsamples•Largesamplestoproducegeneralizableresults•Focusgroups/in-dept
4、h•Surveys/experimentsinterviews
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