专门用途英语ABriefAnalysisOfATextbookofEnglishforHotelManagement

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1、ABriefAnalysisOfATextbookofEnglishforHotelManagementWiththeendingotheColeWar,thecontextovermilitarysuperiorityhasgivenwaytoanewcontestenphasizingeconomicprosperityathomeandcompetitivenessintradeabroad.Today’seconomicparadigmisclearlyoneofinternationaltrad

2、eandglobalizationtoservethetwinaimsofpeaceandprosperityinanewworldorder.Thenewworldorderofthetwenty-firstcenturywillundoubtedlyimposebroaderinstructionaldemandsonmanyprofessionaldisciplinesinhighereducation,includingthehospotalityandtourismfield,whichbyev

3、erymeasureisalreadythetheworld’slargesteconomicactivity.Studentspreparingforleadershiprolesintomorrow’sworldwildlodgingindustrywillneedafullerunderstandinganddeeperappreciationofmanagementandmarketingaplications.Inthisbook,wehavepreservedourcommitmenttobu

4、ildabridgefromtheindustrytotheclassroom.Ⅰ.AnintroductionoftheauthorJiKeisanfemaleassociateProfessorinGuangxiUniversityofForeignLanguages.Herresearchinterestslieintranslationandculturalcomparison.During2001-2002,shestudiedHotelManagementMBAinThailandInstit

5、uteinFranceandUniversityofPerpignanTourism.From1995tonow,shehastaughtattheSchoolofForeignLanguagesinGuangxi.Jiehaswrittentwokindsofimportantbooks.OnebookisABriefAnalysisOfATextbookofEnglishforHotelManagementpublishedbyNationalDefenceIndustryPressin2006.An

6、otherbookisBusinessEnglishInterpretationCoursepublishedbyMiddleChinaScienceandTechnologyUniversityin2009Ⅱ.TheContentofthebookItextensivelyabsordedandupdatedthethetextfromthelatesteditionofhotelmanagementdevelopment.Thepurposeofthebookistopreparestudentsfo

7、rcareersinhospitality,andtopresentanddescribeopportunitiesinhospitalitymanagement.Chapter1setsthestagefortoday’sworldofhospotality.Becausehospotalityisaserviceindustryandtheimportanceofserviceisemphasizedintoday’scompetitivemarketplace,therearealsointrodu

8、ctionoftheravelinhistory,thetransportationrevolutionandabouthospitalityindustry.Chapter2isaboutServiceMakesDifferencewhichincludesthefollowings:1.WhatIsService?2.CharacteristicsofServices3.StrategicPlanning4.TheStra