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1、ProductPlacementProductPlacementmeansfully-integratingintoTVshowormovie.Lettheproducttobethepartofthedrama.Nowadays,consumersareinundatedwithadvertisingeverywhere:television,radio,billboards,magazines,buses,newspapers,theInternet....Ithinkmostofuswouldfeelunhappy,whenweseeaTVcommercialjustpopsoutd
2、uringaTVshow.‘Product placement, or embedded marketing is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs’.[1] Product placements are often initiated through a
3、n agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show. For example, Coca-Cola could pay a given fee to have the title
4、character drinking a Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile. Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using th
5、e products themselves. ‘The first product placement originates back to its film debut in the 1800's. In the film titled "Défilé du 8e Battalion" (Girel, 1896), a wheelbarrow displaying the Sunlight Soap logo and accompanied by a tuxedo-ed Lavanchy -Clarke, is placed in the foreground between the
6、camera and the parade. The business of product placement had begun’.[2]The earliest product placement advertising was showed in a cartoon "Popeye" in 1929, including Popeye became the spokesman of the spinach. Product placement has long been prevalent in sports as movies, from professional sport
7、s to college sports, and even on the local level with high school sports. Today, the product placement as a advertising is very important , in the developed country. Particularly, in the England which the Premier
