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1、AsiaBrandedConsumerProductsPrimerPrimerEquity
2、Asia-Pacific
3、ConsumerProducts11September2013BrandStand:Asia’sbrandedconsumerproducts-AprimerYoung-AhHan>>+82237070534ResearchAnalystMerrillLynch(Seoul)OurfirstAsiabrandedconsumerproductsprimer¢youngah.han@baml.comInthisprimer,wedi
4、scussbrandedconsumerproductsinAsia,includingDavidErrington>>+61396592527beverages,liquor,packagedfoods,cosmetics,andhouseholdgoods.AcrosstheResearchAnalystvarioussegmentsandmajorcountriesinAsia,wediscussindustrysize,growth,MerrillLynch(Australia)david.errington@baml.comdistri
5、butionchannels,thecompetitiveoutlook,taxandbrandsharetrends.TonyTseng,CFA>>+85221617177ResearchAnalystHygieneproducts–thefastestgrowingsegmentMerrillLynch(HongKong)Asia’sbrandedconsumerproductscompoundedataCAGRof5-9%during2007-tony.tseng@baml.com2012.Butthatnumberisactuallybe
6、ingpulleddownbyJapan(-2%to+2%MasaakiKitami>>+81362256296CAGR,byproductcategory),whichisstillthelargestmarketinAsia.SouthEastResearchAnalystMerrillLynch(Japan)AsiancountriesandChinahave,infact,beenachievingdouble-digitgrowthinmasaaki.kitami@baml.commostsegments,boostedbybothpr
7、icingandvolumes.PackagedfoodisthePrasadDeshmukh>>+912266328678largestsegment(bysize),followedbyalcoholicandsoftdrinks.TissuesandResearchAnalysthygienearethefastest-growingsegments.DSPMerrillLynch(India)prasad.deshmukh@baml.comMultinational(MNC)vslocalbrandsSwatiChopra>>+65667
8、80405ResearchAnalystAsiaiswhereglobalbrandsmustbepresenttomonetizetheirstrongbrandMerrillLynch(Singapore)equity,evenaslocalbrandsfighttocapturegrowthopportunities,buildingtheirswati.chopra@baml.comownbrandequity.MNCbrandshave,notsurprisingly,thehighestmarketsharesTinaLong,CFA
9、>>+85225363732inbeautyandpersonalcare–havinggainedshareovertheyearsinmostoftheResearchAnalystgrowingAsiancountries,exceptKoreaandJapan.InpackagedfoodsandsoftMerrillLynch(HongKong)tina.long@baml.comdrinks,however,theirsharesarecomparativelylower.PhilipAlbertFelix^^ResearchAnal
10、ystMassvsPremiumPhilippineEquityPartnersGiventherelativelylow/medium
