2013 Bain Cup Case Competition (Round 1)

《2013 Bain Cup Case Competition (Round 1)》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、TheWorldofOpportunitiesforYonghui:ARisingStarinChina’sGroceryRetailMarketApril26,2013ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsentTheAssignment•Yourteamha

2、sbeeninvitedbythemanagementofYonghuitoparticipateinapreliminarydiscussiononthecompany’sstrategyinthenext5years.Thequalityofyourproposalandpresentationwilllargelydeterminewhetheryoucangetintorealdiscussionsonapotential3-monthconsultingproject•ToproposeYonghu

3、i’sstrategyinthenext5years,yourteamwillneedtotellastory,supportedbydataandanalyses,thataddressesthefollowingquestions:-HowwilltheChinagroceryretailmarketevolveinthenext5years?-Giventhismarket,howshouldYonghuithinkaboutgrowthandexpansion?-Whatwillbethebigges

4、topportunitiesandchallengesforYonghui?•ThisproposalwillbeduebytheendofMay5th,andyoumaybeaskedtopresentthesematerialstoasmallgroupofseniormanagementinthefollowingweek•Toensurethatyourpresentationhitsthemostimportantpoints,youhaveagreedwithyourteamtoproduceam

5、aximumof15slides(notincludingagendapagesoradditionaldataanalysesinbackupmaterials)•Tohelpyouquicklygetup-to-speed,Yonghuimanagementhaskindlysharedsomereferencematerials.Thoughthesematerialsseemtobeoutdated,themanagementtrustsyourteamwillbeabletogatherupdate

6、dandadditionaldatafrompubliclyavailablesources,suchasannualreports,analysisreports,etc.•Goodluck!ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsentHKG2013BainC

7、upCaseCompetition(Round1)2ReferenceMaterials•ChinagroceryretailmarkettrendsidentifiedbyBain&Company•YonghuistoryandCEOinterviewreportedbyChinaBusinessNewsThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedon

8、byany3rdpartywithoutBain'spriorwrittenconsentHKG2013BainCupCaseCompetition(Round1)3Chinagroceryretailmarkethaswitnessedsixmajortrendsinthepastdecade123RapidmarketVariedconsumerMajorregionalgrowthbehavi