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1、G00277972WhyandHowtoMeasuretheValueofYourInformationAssetsPublished:4August2015Analyst(s):DouglasLaneyInformationisabusinessassettobemanaged,deployedandvalued.Chiefdataofficers,chiefanalyticsofficers,CIOs,chiefmarketingofficersandCFOsshoulduseGartner'sinformationv
2、aluationmethodstomeasureinformationusefulnessandmonetaryvalue.KeyChallenges■Mostexecutivesreadilyadmitthattheirorganizationmismanagesitsinformationassets,particularlycomparedtohowtraditionalassetsaremanaged.Thisleadstomissedbusinessopportunitiesandundueexpense.■Cu
3、rrently,informationisnotrecognizedbytheaccountingprofessionasabalancesheetasset,whichmeansfeworganizationshaveatruesenseofthevalueinformationgenerates—orcouldgenerateifoptimallymanagedanddeployed.■ResearchfromGartnerandseveralacademicresearcherssuggeststhatinforma
4、tion-centriccompaniestendtooutperformtheirpeersandthatfinancialmarketstendtofavorthem,butbusinessleadershavenoapproachtomeasuringthishiddenvalue.■MostITleadersstruggletodemonstratetheeconomicbenefitsofkeyinformationmanagement-relatedinitiatives,suchasmasterdataand
5、metadatamanagement,dataquality,informationgovernance,informationarchitecture,informationinfrastructureupgradesandevenbusinessintelligenceoranalytics.Recommendations■CxOsandcorporateboardsshouldrequirethatinformationisvaluedbytheirorganizationsasanasset(andnotjustt
6、alkedaboutasone).■CDOsandCAOswiththeguidanceofCFOsshouldestablishastandardmethodologyformeasuringtheactualandpotentialeconomicvalueofkeyinformationassetstotheirorganizations.AdoptoneormoreofGartner'ssuggestedinformationvaluationmodelsandperformthesemeasurementsper
7、iodically.■ITandbusinessleadersshouldusetheirinformationvaluationsatleasttohelpprioritizeandbudgetITandbusinessinitiatives,improveinformationmanagementcultureanddiscipline,andtomakeinformedinformationstrategy,lifecycleandotherdecisions.TableofContentsStrategicPlan
8、ningAssumptions.............................................................................................................3Introduction...............
