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1、3目录一.电力产品的特殊性...............................................................................................................3二.电力市场营销 ......................................................................................................................3(一)电力市场营销的概念.....

2、....................................................................................................3（二）电力营销与一般商品的营销区别..................................................................................3三.电力服务营销.............................................................

3、..........................................................4四.电力市场营销环境现状.......................................................................................................4（一）电价不适应市场运动规律.................................................................................

4、.............5（二）营销人员市场意识淡薄..................................................................................................5（三）缺乏对替代品竞争的研究..............................................................................................5五.市场细分.............................

5、..................................................................................................5（一）市场细分概念..................................................................................................................5（二）依市场细分为依据，确立目标市场.............................

6、.................................................5 六.电力市场营销策略..............................................................................................................6（一）电力产品策略.........................................................................................

7、.........................6（二）电力价格策略.................................................................................................................6（三）电力市场促销策略 .........................................................................................................7（四）

8、优质服务策略 .......................................................................................................