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1、EmbeddedSoftwareDevelopmentInChina-Status,Potentials&CompetitivenessProf.DehuaJuCEOOfASTIShanghaiIABMemberOfIEEESoftwareJan.10,2003ContentsDrivenByHugeMarketDrivenByGovernment’sPromotionDrivenByAbundantDevelopmentResourcesDrivenByForeignInvestorsWithForesightProblems&Roadbloc

2、ksToBeMoreMatureAndCompetitiveChallenges,CompetitionvsCooperationBoomingEconomyChina’sBoomingEconomyIsSpurringDemandsForInformationTechnologyWhileAimingAtBuildingWell-offSocietyInAAll-RoundWay&SpeedingUpModernization,1Billion-PlusConsumersReallyMeanAHugeMarket3CConvergenceCre

3、atesNewBusinessOpportunitiesForFastGrowingOfEmbeddedMarketWorld’s2ndLargestPCMarketIn2002PCsSoldReach8.5MMore25-30%AnnualIncreaseSince1993PCIntoHome&HomeOnInternet–NotaDreamHomePC–35%TotalMarket10-20%FamiliesinMainCitiesHavePCAtShanghai44%AlreadyBecomingWorld’s2ndLargestPCMa

4、rketandOvertakingJapan’sWorldLargestTelecommunicationMarketInternetApplicationsBecameAMainDrivenForce56.6MInternetUsersBasedonSurvey,China’sWebAudience–2ndMostActiveinTheWorld,SurpassingJapan167MMobilePhoneUsers–WorldNo.1MobilePhoneMarketByEndOf2002,210MMobilePhoneUsers+400M

5、FixedPhoneUsersWorldLargestTelecommunicationMarketQuicklyGrowingSoftwareMarketITInfrastructurePavesTheWayForEnterprise&PersonalComputingChineseSoftwareMarkethasgrownatanaverageof35%forthelast5years,withnoindicationofslowingdownTotalSalewillApproach$10.4BillionThisYearItwillbe

6、predictedOptimisticallytoCatchUpIndiaby2006WithaSaleof$30BillionWorld’sLargestConsumerMarketWorld’sLargestMarketofHouseholdAppliances80MCableTVUsers,300MTVSets,40MVCDPlayers,20MLearningMachines,…PotentialHotInPrivateCarsIn2010,Expected10MCarsSoldABigOpportunityForEmbeddedIn-

7、CarDevicesExpectedChinaToBeTheSecondLargestSemiconductorMarketInTheWorldGreatOpportunitiesForEmbeddedDevelopmentChinahaveaverystrongapplication&marketbasisforembeddeddevelopmentDemandsforembeddedsoftwaredevelopmentaregrowingexplosivelyIn2001China’sembeddedsoftwaresalesexceed

8、$580million,about14.5%oftotalsoftwaresalesAccordingtoalatestsurvey,3