指导老师李治纲博士

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1、MultiproductrevenuemanagementAnempiricalstudyofAutoTrainatAmtrak指導老師:李治綱博士學生:陳慧瑛N97D0021SoheilSibdari,KyleY.LinandSriramchellappanReceived(inrevisedfrom):25thJuly,2007JournalofrevenueandPricingManagementAmtrakAmtrak鐵路公司是美國國營鐵路公司,1971年成立。每天有265輛列車在營運,列車行駛的路線

2、橫越美國的45個州，所停靠的車站也超過500個，每年運送城市裡的乘客數量和通勤者人數超過7,500萬人次。傾斜技術在列車行駛到轉彎路段時一樣能夠很平順，讓乘客在搭乘這輛列車時一路都感到非常舒適。prefaceAmtrakthatallowspassengerstobringtheirvehiclesonthetrainInvolvesworkingwithAmtrak,providesthesalesdateofAutoTrainFromthesalesdata,builtamathematicalmodel

3、todevelopapricingsystemforautotrain.Analgorithmwasdevelopedtocalculatetheoptimalpricingstrategythatyieldsthemaximumrevenue.Introducedthreepricingpolicies:Myopicpolicy(sellerignorestheeffectofitscurrentpricing)Static-priceheuristicPseudo-DynamicheuristicsInt

4、roduceAutotrainofferedbyAmtrakisadistinctiveserviceintheUS.Passengersbringtheirvehiclesonthetrain.(asashuttlebetweendifferentplace,virginiaflorida…)Sellingtheticketsabout330daysbeforethetrain’sdeparturedate.Vehicles:Carsvans/SUVsbeacceptsbyAmtrak.passengers

5、:Differenttypesofaccommodations:SuperCoachSeat,superlinerlowerlevelCoachSeat,SuperlinerRoometteSuperlinerAccessibleBedroom,….ThecapacitiesofAccommodationsarefixedandhasabasepricewithuptofourdiscountlevelsIntroduce(II)Inthispaper,Dynamicpricingstrategiesinor

6、derto“maximisetheexpectedrevenueofthisservice“Twotypesofvehicleaccommodations:cars&vans/SuvsTwotypesofpassengeraccommodations:SupercoachSeats&Superlinerroomette(sleepers)Twotypesofticketsmustbepurchased.Forthevehicledependsofthetypeofvehiclethe“party”(group

7、ofpassengers)planstobring.(交通工具部份視旅客們駕駛何款式)Passengerscanchoosetheirownaccommodations.EitherbuyacoachseatforeachpassengerorshareasleeperCompletereservationIncludestwoseparatecostsBasecost:boardingtheAutoTrain&costofcoachseatsforallpassengers)upgradecast:“par

8、ty”decidestoupgradetoasleeperRelatedResearches1997GallegoandvanRyzin-Multiproductandcontinuous–timedynamicpricingmodel-considerafinite-time(期限)horizonduringwhichtheproductscanbesoldandafterwhichtheunso