快速消费品市场分析及展望

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1、2011CPG/FMCGTrends22011MintelCPGPredictionsEveryyear,wedevelopalistofpredictionsforthecomingyearBasedoninputfrommorethan40Mintelemployees,fromeveryoneofouroffices(Chicago,London,Sydney,Shanghai,Tokyo)FinalizedbyourleadingglobalconsultantsinChicago,London,andSydneyPredic

2、tionsareglobalinscope,andmaydiffersomewhatfromonepartoftheworldtoanotherObjective:Offerourinsightandideasastowhat’saheadforCPGproductsintheyeartocome3Today’sagendaAbrieflook:2011ConsumerpredictionsCPGpredictions:ThelistFirst,abrieflookatnewproductactivityAdozenCPGpredic

3、tions,onebyoneWhat’snextIntent:ShareourexpertknowledgeontrendsthatwillimpactyourbusinessWomenwillcontinuetoredefinegenderrolesaswellaslifestages42011MintelConsumerTrendsConsumerswilltakea“preparefortheworst”stancetowardsbudgetingQRcodeswillprovideconsumerswithalternativ

4、echannelsforinformationandexperienceAnageingsocietywillmeannewchallengesandopportunitiesfortheworkplaceTraditionaluniversitieswillnolongerbetheonlyvenueforeducationBrandswillneedtodecidewhethertocounterorcatertotheissueofobesityHowdoesyour(urban)gardengrow?Morecitydwell

5、erswillgetagreenthumbAutomationwillfindmachinesreplacingpeopleinnewandunexpectedwaysRetailerswillneedtogetmorecreativethancuttingpricesinordertolureconsumersinstorePreparefortheWorstWhereit’sAppOnHerOwnTermsNoDegree,NoProblemTheBigIssueRetiredforHireWhoneedshumans?Retai

6、lRebirthGardenStateGlobal2011CPGpredictions:Thelist5WellnessQuietreductionRedefining“natural”PersonalhygienecomesoutoftheclosetConvenienceProfessionalisationoftheamateurLessismorereduxIndulgenceEcono-chicInstantresultsEnvironmentSustainablestaysfocusedonthebasicsDemogra

7、phicsSimplicityforolderconsumersMarketingandmediaBlurringcategoriesNewretroMorecradle-to-graceinitiativesGlobalnewproductintroductionsGlobalintroductionsdrivenbyFoodandBeautyTotalintroductionsannuallytop250,000Newproductintroductions,global,bysupercategory6Source:Mintel

8、GNPD7AcloserlookatfoodanddrinkEuropeaccountsforthegreatestpercentageofproductintroductionsinallfoodanddrinkNor