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1、INVESTMENTPROFILE:GREECEUnleashed:Greece’sBusinessClimateRoarsBackIn2014,Greeceisthewordforglobalcompaniesseekingalocationforknowledge-workeroperations.byMARKARENDmark.arend@siteselection.comASITESELECTIONINVESTMENTPROFILE:GREECEMAY201431hichstrategicadvantageinvestment;•BelgianfoodretailerDelhaiz
2、eWdomultinationals•MicrosoftisestablishingwithGroupplanstoopenaCenterofasdiverseasNokia,TeleperformanceHellasaregionalExcellenceinGreecethatwillbeoneMicrosoft,IBM,Coca-contactandsupportcenterthatofonlytwointheworld.ColaandDelhaizesharethattheirwillemploy550,becauseGreece“Therearemanyreasonsforcomp
3、etitorsdonot?It’ssimple:TheycansupplythehighlevelofhumaninvestinginGreece,themainonehavestoppedviewingGreeceasaresources(30languages)required;beingaveryattractivecostpositionmarkettoavoidandinsteadhave•IBMwillestablishanewBigwithemphasisonqualityanddecidedtolocatekeyfacilitiesthereDataandBusinessA
4、nalyticsCenterinnovation,”saysArisDrossis,head—notjustanyfacilities,butcentersofCompetenceinAthens,drawingofNokia’sNSNTechnologyCenterrequiringthebrightestknowledgeon“anemerginggenerationofhighlyAthens.“Greekengineersproveworkersavailable.Considertheirskilledlocalexpertise”;consistentlythattheyare
5、highlyplans:•Coca-ColaisinvestingUS$1.4competitiveonaninternationallevel•NokiaisopeningitsNokiamillion(€1million)inaCustomerandcanexcelintermsofefficiencyResearchandDevelopmentCentreInteractionCenterinAthensthatandinnovation.TheirexcellentwithintheNokiaSolutionsandwillserve23countriesinCentralanda
6、cademicbackgroundcombinedwithNetwork(NSN)facilityinGreeceSouthernEuropeandcreateuptoawell-organizedproductionprocessandhiring150engineersbecauseit150newjobs,thankstotheGreeks’thatallowsflexibility,butisstrictseesGreeceasasaferefugeforitslanguageskillsandknow-how;onqualityandschedules,provideResort
7、Investor:MarketOpportunitiesinParadisefGreecewerecompetingfordirectinvestmentonthebasisofsceneryfromallaroundtheworld.Iconicmountains,awealthofhistoryandculture,Ialone,itwouldhavefew,ifany,peers.Directinvestorsga
