washington transport strategic plan

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1、WASHINGTONMETROPOLITANREGIONTRANSPORTATIONDEMANDMANAGEMENTRESOURCEGUIDEANDSTRATEGICMARKETINGPLANVersion8.0October2004PREPAREDBY:PATHWAYSSTRATEGICCOMMUNICATIONSONBEHALFOF:COMMUTERCONNECTIONSREGIONALTDMMARKETINGGROUP-TableofContents-Oct2004TDMResourceGuideandSMP~SectionOne~Background

2、………………………………………………………………………………………………………Page1ExecutiveSummary………………………………………………………………………………………………Page3RegionalActivityCenters………………………………………………………………………………………Page5MissionStatement………………………………………………………………………………………………Page6Acknowledgements………………………………………………………………………………………………Page7Guidin

3、gPrinciplesofStrategicMarketingPlan……………………………………………………………Page9KeyFindingsandStrategicImplications……………………………………………………………………Page10SummaryofAdoptedStrategyforFY2005…………………………………………………………………Page12~SectionTwo~RegionalProfile……………………………………………………………………………………………………Page15ProductProfiles……

4、………………………………………………………………………………………………Page17CarpoolsandVanpools…………………………………………………………………………………………Page18HOVLanes………………………………………………………………………………………………………Page20Transit……………………………………………………………………………………………………………Page24Table–SummaryofTransitActivity…………………………………………………………………………Page26Table–Summ

5、aryofRailActivity………………………………………………………………………………Page30Table-SummaryofPark&RideActivity……………………………………………………………………Page32Telework…………………………………………………………………………………………………………Page34Bicycling…………………………………………………………………………………………………………Page37CarSharing………………………………………………………………………………………………………Page40G

6、uaranteedRideHome…………………………………………………………………………………………Page41CommuterBenefitPrograms……………………………………………………………………………………Page42CleanAirPartners………………………………………………………………………………………………Page45BestWorkplacesforCommuters………………………………………………………………………………Page48Nuride……………………………………………………………………………………………………

7、…….Page50~SectionThree~CurrentMarketingStrategiesandBudgetsforRegionalPartners………………………………………Page53CalendarofRegionalEventsfor2004-2005…………………………………………………………………Page72MarketingStrategyCurrentProfileCentral-DC,Arlington,Alexandria………………………………………………………Page73MarketingStrategies-Distric

8、tofColumbia………………………………………