Sofitel WW Pricing Guidelines

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1、SOFITELPRICINGGUIDELINESLUXURYANDUPSCALEBRANDSCONTENT1.PRICINGSTRUCTUREOVERVIEW/P.32.PUBLICPRICING/P.73.SOFITELOFFER/P.144.BRANDSOFFERS/P.165.TACTICALOFFERS/P.176.SEASONALOFFERS/P.197.GLOBALREGIONALOFFERS/P.208.COUNTRYREGIONALOFFERS/P.239.ACCORPARTNERS’SCARDPROGR

2、AMS/P.2710.LOYALTYANDSUBSCRIPTIONOFFERS/P.2911.LUXURYTRAVELNETWORKS/P.3312.SALESCONDITIONS/P.3713.SEGMENTATION/P.3914.RATEFACTSHEETS/LOADINGFORMS/P.412SEBASTIENLAPRAY–LUXURYANDUPSCALEBRANDSPRICINGSTRUCTUREOVERVIEW3SEBASTIENLAPRAY–LUXURYANDUPSCALEBRANDSPRICINGSTRU

3、CTUREOVERVIEWMAINPILLARSOFSOFITEL’SPRICINGPOLICYSimplicity:AlimitednumberofrateshavingclearcustomertargetsanddifferentiatedfencingconditionswithunderstandableratenamesConsistencyAstandardizedpricingoffer,offeredconsistentlyacrossthenetworkDynamismApricingstructur

4、eascendingovertimewithfixedindexationlevelsbetweenratesandclosings/openingsofratesconsistentwithsellingconditions,inordertoeducatethecustomerLeadershipThroughitspricing,Sofitelmustclaimthevalueofitsofferandshouldn'tusesystematicallycompetitivematchingasmainprices

5、ettingruleConsistencyandrespectofthestandardssetupbySofitelWWacrossthenetworkarekeytoguaranteeacompletecontroloveritsDistributionandPricingstrategies.ItiskeytomaintainaglobaldynamictoperpetuateSofitel’sidentity.4SEBASTIENLAPRAY–LUXURYANDUPSCALEBRANDSPRICINGSTRUCT

6、UREOVERVIEWANASCENDINGANDPARALLELPRICINGMODEL•Anascendingmodelshouldalwaysberespected.PricesforthePublicratesareincreasingastimeprogresses.•Thismodelwilldriveourcustomerstowardsanearlybookingpattern.•Aparallelmodeloffersafixedindexationbetweenrates,givingthecusto

7、mersaclearvalueofeachratesalesconditions.•PricesmustNEVERbedroppedatthelastminute.5SEBASTIENLAPRAY–LUXURYANDUPSCALEBRANDSPRICINGSTRUCTUREOVERVIEWSOFITELGLOBALPRICINGSTRUCTUREOVERVIEW6SEBASTIENLAPRAY–LUXURYANDUPSCALEBRANDSPUBLICPRICING7SEBASTIENLAPRAY–LUXURYANDUPS

8、CALEBRANDSPUBLICPRICINGPUBLICPRICINGSTRUCTUREFLEXIBLERATE0%ReferenceRateSMARTRATEADVANCESAVERNocancellationchargeupto3dayspriortoarrival.FullyPrepaid/nonrefund