learning & memory

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1、0303LEARNING&MEMORYLEARNING&MEMORY（学习和记忆（学习和记忆））TodayToday’’sAgenda:sAgenda:
LearningProcess(LearningProcess(学习过程学习过程))
BehavioralLearningTheory(BehavioralLearningTheory(行为主义学习理论行为主义学习理论))
CognitiveLearningTheory(CognitiveLearningTheory(认知学习理论认知学习理论))
Memory

2、ProcessMemoryProcess（（记忆过程（（（记忆过程（记忆过程记忆过程））
MemorysystemsMemorysystems（记忆系统（记忆系统））
Howinformationisbeingtransferred,stored,andHowinformationisbeingtransferred,stored,andretrievedretrieved
ImplicationsImplicationsTheLearningProcessTheLearningProcess
Learning

3、:Learning:arelativepermanentchangeinarelativepermanentchangeinbeliefsbeliefsand/orbehaviorthroughexperience.and/orbehaviorthroughexperience.
OngoingprocessOngoingprocess
Knowledge(orbeliefs)learningprocessrevisedknowledge(orbeliefs)
Alllearningaredeliberate?

4、Alllearningaredeliberate?
Deliberatevs.Incidentallearning(偶发/无意识学习)IsProductPlacement(嵌入性广告）Effective?IsProductPlacement(嵌入性广告）Effective?HowDoIndividualsLearn?HowDoIndividualsLearn?(twoschoolsofthoughts)(twoschoolsofthoughts)

BehavioralLearningTheoriesBehav

5、ioralLearningTheories
StimulusresponseassociationsStimulusresponseassociations
FocusesonobservablecausalrelationsFocusesonobservablecausalrelations

CognitiveLearningTheoriesCognitiveLearningTheories
PeopleasproblemsolversPeopleasproblemsolvers
Cognitiveproc

6、essesCognitiveprocessesBehavioralLearningTheoriesBehavioralLearningTheories
Learning=responsestoexternaleventsLearning=responsestoexternalevents
““BlackboxBlackbox””
ObservablebehaviorObservablebehavior
Classicalconditioning&instrumentalClassicalconditioning

7、&instrumentalconditioningconditioningStimulusConsumerResponseClassicalConditioning(ClassicalConditioning(经典性条件反射经典性条件反射))
IvanPavlovIvanPavlov（（巴甫洛夫巴甫洛夫））UnconditionedStimulusMeatpasteUnconditionedResponseSalivationConditionedStimulusBellAfterrepeatedpairing

8、sovertimeConditionedStimulusConditionedResponseBellSalivationClassicalConditioningClassicalConditioning
PairpositivestimulitocreatePairpositivestimulitocreateadesirableassociationadesirableassoc