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1、Foreigncustomofgiftgiving外国送礼习俗Today,Iwanttotellyousomethingaboutforeigncustomofgiftgiving.InAmerica美国AnAmericanwomanlivinginWisconsinvolunteeredtotutorEnglishtoaJapanesewomanwhohadmovedintothesamecommunity.“Beforeeachlesson,andoneachvisit,”theAmericanreported,“theJapaneseladybroughtmeag
2、ift—abook,somepapersculpture,flowers,orcandy.Itwasembarrassing.”一位居住在威斯康星州的美国女士自告奋勇辅导刚搬进同一社区的一位日本女士学习英语。她指出:“那位日本妇女每次上课、每次拜访都带礼物给我,一本书、纸刻品、花或是糖果,真令我尴尬。”Unknowingly,thisAmericanwasexperiencingavestigeofprotocolrootedcenturiesdeepintheJapaneseculture.这位美国女士不知不觉领教了日本几百年来根深蒂固的文化传统。InAmerica,
3、lavish,extravagantgiftsaredefinitelyout.Anappropriatealternativetoagiftistotakethedeservingpersontodinner,ortoanentertainmentorsportingevent.Onthecontrary,giftgivingisaninstitutionandareveredcustominJapan.AccordingtoBusinessTokyomagazine,amongtheJapanese“giftgivingisanecessity,notmerelya
4、nicetyasintheWest.”InJapanthepropergiftisthoughttoexpressthegiver'struefriendship,gratitude,andrespectfarbetterthanwordscan.SoifyouplantovisitJapanortohaveJapanesevisityouhere,beprepared.在美国,赠送贵重的礼物是行不通的,比较合适的礼物是带上你要感谢的朋友去赴宴或参加娱乐体育活动。与之相反的是,在日本送礼是一种制度,一个优良惯例。据《东京商业杂志》所言,“日本人送礼至关重要,而不像西方仅
5、把它当作一件不起眼的事。”在日本,恰当的礼物意为表达送礼之人诚挚的难以言表的友好、感激及尊重之情,所以如果你准备前往日本或有日本朋友前来拜访,一定要做好准备。Soyouknowgiftgivingplaysaveryimportantroleinnowdayssociety.Nowlet'sseewhat'shappenedinothercountries.你看,当今社会,送礼发挥着重要作用。现在我们来看看其他国家的情况。InAustralia澳大利亚Australiaisknownforitsfriendlyinformalityandlackofpretence.S
6、omodestgifts,suchasabusinessdiary,apaperweight,oracoffeemugmightbepresentedasamementoofavisitofbusinessmeeting.Atatradeshow,T-shirts,ties,baseballcaps,orapinmaybeappropriatemementos.Anythingmorethanthesetypesofgiftscouldcauseembarrassment.澳大利亚以其友好,不拘礼节及坦诚而闻名,所以在参加商务会议时,送上一个商用记事本、纸镇或一个咖啡杯
7、再合适不过了。在商业展览上,赠送T恤衫、领带、棒球帽或者一个大头针最合适做纪念品了。若送比这些东西贵重的礼品反而会致人尴尬。InGreece希腊ThemostcommonformofshowingappreciationinGreeceisprobablyanevening'sentertainment.Ifyoudopresentagift,avoidpersonalitems,suchastiesandshirts.IfyouareinvitedtoaGreekhome,flowersoracakeforthehostessarean