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1、計劃名稱：EeeFrame參與人員：谷美潔,江瑋美Date：2008/07/141ProductsandUsersResearchHomephone:WomenWomenarethekeytogrowingtheresidentialtelephonymarketbeyondtoday'simportantbut"boring"mediumintoamultimediaexperienceinlinewiththemobile(latestresearchfromEricssonConsumerLabsuggests)“Consumersexpectthehomephon
2、etobedevelopedwithnew,richerservices.”DigitalPhotoFrame:buyersmostlywomen,giftforMomWomenarethekeymarket(researchshowsthat78%consumersarefemale)Ormother(giftonMother’sDay)(Pandigitalsoldeover405,000framestowomenatChristmas2006,makingwomen78%oftheircustomers.Over112,00framesweresoldinjustt
3、heoneweekleadinguptoMother’sDay,accordingtoTheNPDGroup.)Framedesignwillespeciallybeanissuewithwomen.Ifyou’retryingtogetwomentobuyyourframe,offeringRSSfeedsrelatedtohomeimprovement,style,celebritynews,Grey’sAnatomy,orwhateverelseyourmarketresearchtellsyouwomenareinterestedincoulddrivesales
4、.2ProductsandUsersResearchVialtaBeamerPhoneVideoStation3starsof5MainUsers:mid-agepeoplewithelderparentsmid-agepeoplewhohavekidswithelderparents(grandparentsandgrandchildren)Mostlybuyersboughtthisfortheirparentsand/orin-lawsasa(Christmas)gift(longdistance)Fewhusbandboughtforwife,boyfriendb
5、oughtforgirlfriend(ex:US-US,US-southAmerica,US-Europe,US-China)UserRequirement:Easyofuse,Noneedtosetup,somewantbiggerscreen,goodqualityandstableD-LinkDVC-2000DesktopBroadbandi2eyeäVideophone,5"LCD$3993ProductsandUsersResearchSmoothFull-MotionVideoDelay-FreeAudioBuilt-inTFTLCD5"hDisplay180
6、°RotatingHighQualityCameraBuilt-inRouterUploadupto16imagesanduseasaDigitalPictureFrameIcon-basedGraphicUserInterface2-way&3-wayVideoConferencingSimpletoUseNavigationQuick&EasySetupRemoteSurveillanceModePacket8VoIPInternetVideoPhone$99GEPhotoPhone:CordlessPhoneANDDigitalFrame$140WhenthePho
7、toPhoneisnotinuse,itfunctionsasadigitalpictureframe,butassoonasthephonerings,itdisplaysapictureofthecaller! (Ifit’ssomeoneyou’veputinyourPhotoPhone’sphonebook,thatis.)4ProductsandUsersResearchParentsHusbandWifeChildrenHomeOfficeMuchlesschancetousewebvideophoneforper
