战略管理流程讲义全套课件

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1、SustainedCompetitiveAdvantageAbove-AverageReturnsReturnsinexcessofwhataninvestorexpectstoearnfromotherinvestmentswithsimilarriskOccurswhenafirmdevelopsastrategythatcompetitorsarenotsimultaneouslyimplementingProvidesbenefitswhichcurrentandpotentialcompetitorsareunabletoduplicateStrategicCompetitive

2、nessAchievedwhenafirmsuccessfullyformulatesandimplementsavalue-creatingstrategywhicharerequiredforfirmstoachieve:Above-AverageReturnsStrategicCompetitivenessSustainedCompetitiveAdvantageTheStrategicManagementProcessInvolvesthefullsetof:ActionsCommitmentsDecisionsTheStrategicManagementProcessChapte

3、r3InternalEnvironmentChapter2ExternalEnvironmentStrategicIntentStrategicMissionStrategyFormulationStrategyImplementationChapter4Business-LevelStrategyChapter5CompetitiveDynamicsChapter6Corporate-LevelStrategyChapter8InternationalStrategyChapter9CooperativeStrategiesChapter7Acquisitions&Restructuri

4、ngChapter10CorporateGovernanceChapter11Structure&ControlChapter12StrategicLeadershipChapter13Entrepreneurship&InnovationStrategicInputsFeedbackStrategicOutcomesStrategicActionsStrategicCompetitivenessAboveAverageReturnsCompetitivesuccessistransient...unlesscareistakentopreservecompetitivepositionO

5、nly16ofthe100largestU.S.companiesatthestartofthe20thcenturyarestillidentifiabletoday!Inarecentyear,44,367businessesfiledforbankruptcyandmanymoreU.S.businessesfailedChallengeofStrategicManagementBestStocksoftheDecadeChallengeofStrategicManagementThegoalsofachievingstrategiccompetitivenessandearning

6、above-averagereturnsarechallengingTheperformanceofsomecompaniesmorethanmeetsstrategicmanagement'schallengeRapidtechnologicalchangesRapidtechnologydiffusionsDramaticchangesininformationandcommunicationtechnologiesIncreasingimportanceofknowledgeFundamentalnatureofcompetitionischangingThepaceofchange

7、isrelentless....andincreasingTraditionalindustryboundariesareblurring,suchas...ComputersTelecommunications21stCenturyCompetitiveLandscapeTheglobaleconomyischangingPeople,goods,servicesandideasmovefreelyacrossgeog