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1、FJORDTRENDS2017Twelvemonthsofresearch,1000-plus+cupsofcoffee,andprobablyanentireforestworthofPost-its(don’tworry-werecycle).That’swhatittookforustocompileourTrends2017report,whichoffersanin-depthlookattheeightmostimportantdevelopmentswebelievewillinfluenceandimpactdes
2、ignandinnovationforbusiness,governmentandsocietyinthecomingyear.Aftertheseismicpoliticalshockwavesof2016–atumultuoustwelvemonthsinwhichmanylong-heldassumptions,practicesandruleswerechallenged–it’seasytoquestiontheroleandvalueofpredictions.However,webelievethatnowmoret
3、haneverthereisaneedforTrendsandthesparksofinsightandinnovationtheycanignite.WhenweproducedourfirstTrendsreportin2008,Fjordconsistedof80designersinfourEuropeanstudios.We’vesincegrownto800-plusdesignersanddevelopersacross22studios,spanningfivecontinents,whichoffersusatr
4、ulyuniqueperspectiveandtheabilitytoviewtheworldandthewayit’schangingfromeveryangle.Westillapplythesameprocesstocreatingandcuratingourtrends-byrunningworkshopsinallofourstudios-andnowwe’remoreperfectlypositionedthanevertoexploreandexplainemergingtechnologiesandtoidenti
5、fyandtackleimportantissues.Wehopeourannualreportisaguidetothechallenges,experiencesandopportunitiesyourorganization,employees,customersandstakeholdersarelikelytofacein2017andbeyond.Already,anumberofemergingmetathemesforthenewyearareclear:FROMDESIGNINGFORDEVICETODESIGN
6、INGFORENVIRONMENTForadecade,thesmartphonehasbeenthecenterofourdigitaluniverse.In2017andbeyond,thefocuswillstarttoshiftfrommobiletechnology(whichremainsthekey)totheenvironmentsinwhichwespendourtime,andhowbesttechnologycanbeusedtomakethemsupercharged.THEWAYWEINTERACTWIT
7、HBUSINESSISCHANGINGYETAGAINLivestoriesandshort,rawcontentarehowconsumerswanttocommunicatewitheachother,andit’showtheywillincreasinglywanttocommunicatewithbrands.Forgetflashybillboards,intrusivedirectmarketingandrepetitiveTVcommercials.Thinkonlinemessagingplatformswher
8、ebroadcastmessagingisreplacedbychat.Relianceontechnologytodrivecommunicationswithconsumerswillincrease.Yet,asAIbecomeswidely
