哈佛商业计划书模板

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1、CreatingaSocialEnterpriseBusinessPlanStaceyChildressFebruary21,2007Definitions定义EntrepreneurshipasanactivityorbehaviorasopposedtoapersonoranideologyEntrepreneurship–Thepursuitofopportunityregardlessoftheresourcesyoucurrentlycontrol.Socialentrepreneurship–Thepursuitofanopportu

2、nitytocreatepattern-breakingsocialchangeregardlessoftheresourcesyoucurrentlycontrol.2CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006SEBusinessPlanElements商业计划基础Theproblemandtheopportunity问题和机会Mission任务TheoryofchangeYoursolution(strategy&businessm

3、odel)战略和运营模式TheteamGrowthstrategy发展战略Measuringresults调研成果Competition竞争对手Risks风险FinancialPlan财务3CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006TheproblemandopportunityWhatspecificproblemdoesyourideasolve?Whyisitimportant?Whatisthescaleoftheproblem

4、?Whatarethecontributingfactorstotheproblem?影响因素Whyisitsolvable?可行性Whatwouldtheworldlooklikeifyousolvedit?社会影响problemopportunity4CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006MissionYourstatementofwhatyouwillachieveoverthelongterm4“M”sofMissionSt

5、atementsMemorableManageableMeasurableMotivationalSource:4MsdevelopedbyProfessorJimAustin,HBS5CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006Mission–ExamplesOneday,allchildreninthiscountrywillhavetheopportunitytoachieveanexcellenteducationEradicat

6、epovertyhousinginpartnershipwithGodandpeoplefromallwalksoflifeWestrivetobringforthafreshandstylishfabrictothemarketinasociallyconsciouswayandtodresstimelesselegancewithatouchofhumanityandwarmthEducatingleaderswhomakeadifferenceintheworld6CreatedbyStaceyChildressinMarch2002,Ha

7、rvardBusinessSchool.RevisedNovember2006TheoryofChangeBasedonyourunderstandingoftheproblem,whatisyourtheoryaboutwhichactionswillleadtotheresultsyouwanttoachieve?Inotherwords,whatisyourlogicchain?Arethereleapsoffaithinthetheory?Howdoyoudefendthem?Isyourtheoryfocusedonlocalorsys

8、temicchange?Orboth?Abeliefabout“causality”thatconnectsmissiontoactio