[工作计划]哈佛商业计划书模板

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1、CreatingaSocialEnterpriseBusinessPlanStaceyChildressFebruary21,2007Definitions定义EntrepreneurshipasanactivityorbehaviorasopposedtoapersonoranideologyEntrepreneurship–Thepursuitofopportunityregardlessoftheresourcesyoucurrentlycontrol.Socialentrepreneurship–Thepursuitofanopportunitytocreatepa

2、ttern-breakingsocialchangeregardlessoftheresourcesyoucurrentlycontrol.2CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006SEBusinessPlanElements商业计划基础Theproblemandtheopportunity问题和机会Mission任务TheoryofchangeYoursolution(strategy&businessmodel)战略和运营模式TheteamGrowthstr

3、ategy发展战略Measuringresults调研成果Competition竞争对手Risks风险FinancialPlan财务3CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006TheproblemandopportunityWhatspecificproblemdoesyourideasolve?Whyisitimportant?Whatisthescaleoftheproblem?Whatarethecontributingfactorstotheproblem

4、?影响因素Whyisitsolvable?可行性Whatwouldtheworldlooklikeifyousolvedit?社会影响problemopportunity4CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006MissionYourstatementofwhatyouwillachieveoverthelongterm4“M”sofMissionStatementsMemorableManageableMeasurableMotivationalSource:

5、4MsdevelopedbyProfessorJimAustin,HBS5CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006Mission–ExamplesOneday,allchildreninthiscountrywillhavetheopportunitytoachieveanexcellenteducationEradicatepovertyhousinginpartnershipwithGodandpeoplefromallwalksoflifeWestrive

6、tobringforthafreshandstylishfabrictothemarketinasociallyconsciouswayandtodresstimelesselegancewithatouchofhumanityandwarmthEducatingleaderswhomakeadifferenceintheworld6CreatedbyStaceyChildressinMarch2002,HarvardBusinessSchool.RevisedNovember2006TheoryofChangeBasedonyourunderstandingofthepr

7、oblem,whatisyourtheoryaboutwhichactionswillleadtotheresultsyouwanttoachieve?Inotherwords,whatisyourlogicchain?Arethereleapsoffaithinthetheory?Howdoyoudefendthem?Isyourtheoryfocusedonlocalorsystemicchange?Orboth?Abeliefabout“causality”thatconnectsmissiontoactio