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1、TetraPakDairyIndexAbiannualnewsandinformationsourceaboutthedairyindustryIssue3–July2010ChangingGlobalDemographicsInsideLetterfromtheCEOChangingGlobalDemographics:LivingLonger,HealthierandDifferentlyStateoftheIndustryMarketSpotlight:PakistanLetterfromtheCEODearReaders,I’mpleased
2、topresentthethirdissueoftheTetraPakChangingglobaldemographicsbringDairyIndex,whichfocusesonchangingpopulationsaroundtheworld—andhowthesechangesarenewopportunitiesinfluencingourindustryandwillcontinuetodoso.ThisDairyIndexhighlightsthreeworldwidedemographicdriversbringingaboutcha
3、ngesinlifestyleandconsumptionindevelopedanddevelopingcountries:anageingInachangingworldpeoplearelivinglongerthanever,Ageingpopulationswillmostrapidlyimpactdeveloped1population,urbanisationandagrowingglobalmiddleclass.withthenumberaged60+expectedtogrowfrom739regionswheretheperce
4、ntageofpeople65+ismilliontodayto2billionby2050.Atthesametime,increasingatanannualrateof1.6%,thefastestever.Livinglonger,healthieranddifferentlymoreofusarecallingcities,ratherthanruralareas,AlthoughtheimpactofthesedriversdiffersfromSince1970,worldwidelifeexpectancyhasrisenhome:5
5、0%oftheglobalpopulationnowliveincitiescountrytocountry,theypresentnewandinterestingbyanaverageoffourmonthsperyear,withwomenand90%offuturegrowthisexpectedtobeinurbanopportunitiesfordairyproducerseverywheretotargetnowlivinganaverageof65yearsandmen61years,areas.Andwhilethegapbetwe
6、enthepoorandrichistheincreasinglydiversifiedneedsofconsumersasaccordingtotheUnitedNations.atitswidest,moreofusarepartofanewglobalmiddletheylivelonger,healthierandmorevariedlives.classwhichisexpectedtogrowfrom430millionin2000Forexample,dairyproducersinmanycountriesareto1.5billio
7、nin2030,accordingtotheWorldBank.beginningtoofferproductsthattargetpeoplewhoare65+agegrouptopsdemographicgrowthgloballyinterestedintakingpreventativehealthmeasuresastheyage.ThesedemographicchangesaresettosignificantlyimpactThepopulation65+isgrowingfasterandwillcontinuetogrowfast
8、erMeanwhile,asthenumberofcitydwellerscontinuesthananyo
