[Harvard Business Review - June 2003] - Does IT Matter - An HBR Debate

《[Harvard Business Review - June 2003] - Does IT Matter - An HBR Debate》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、LetterstotheEditorDoesITMatter?AnHBRDebate1IntroductionbyThomasA.StewartLettersfrom:2JohnSeelyBrownandJohnHagelIII5F.WarrenMcFarlanandRichardL.Nolan7PaulA.Strassmann6Otherreaders17ReplyfromNicholasG.CarrOrderthearticle,“ITDoesn’tMatter”E-mailusathbr_letters@hbsp.harv

2、ard.eduEverymagazinehasanideal,oranideal-technology.Thenthespendingcol-insuchcases,afewpeoplemistaketheized,reader.ForHarvardBusinessReview,lapsedandtheNasdaqwithit,andinargument.(Inthisinstance,themostheorsheisanexecutiveofuncommoneveryboardroom–andineverytechnol-co

3、mmonmisperceptionisthatthearti-intelligenceandcuriosity:thebrightestogycompany–peoplebegantowonder:clesaysthatITisdeadandthatitwillCEOyouknoworcanimagine,perhaps.Whathappened?Whatwasthatspend-notcontinuetobeasourceofdramatic,Weliketopretendthatouridealreaderingabout?

4、What’schanged?Whathaseventransformationalchange.Itdoesn’thascharteredustoprepareabriefingnot?Andwhatdowedonow?Whatissaythat.Instead,itsaystheoddsarethateverymonth.Ontheagenda,we’vebeenourtechnologystrategy,andhowdoesthebenefitsofsuchchangeswillinuretold,shouldbethreeki

5、ndsofitems.itaffectourcorporatestrategy?towholeindustriesratherthananyoneFirst,ourreadersays,bringmeim-Forcefully,Carrarguesthatinvest-competitor.Insteadofseekingadvantageportantnewideas,research,orinsights:mentsinIT,whileprofoundlyimpor-throughtechnology,Carrargues,

6、com-“Boss,here’ssomethingyoushouldtant,arelessandlesslikelytodeliverpaniesshouldmanageITdefensively–know.”acompetitiveedgetoanindividualwatchingcostsandavoidingrisks.)Second,bringmeimportanteternalcompany.“NoonewoulddisputethatAndalwaysinsuchcases,someverytruths,redi

7、scoveredandrefreshed:“Boss,informationtechnologyhasbecomesmart,thoughtfulpeoplepresenturgent,here’ssomethingyoushouldn’tforget.”thebackboneofcommerce,”Carrsays.cogent,andforcefulchallengestotheThird,bringmeintothepicture“Thepointis,however,thatthetech-article’sconclu

8、sions.aboutimportantissuesandarguments:nology’spotentialfordifferentiatingWehavereceivedsomanythoughtful“Boss,here’ssomethingyouwil