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1、UnderstandingMediaUsersUnderstandingMediaUsers:FromTheorytoPracticeTonyWilson©2009TonyWilson.ISBN:978-1-405-15566-399781405155663_1_pretoc.inddi781405155663_1_pretoc.inddi66/20/20084:59:42PM/20/20084:59:42PMUnderstandingMediaUsersFromTheorytoPracticeTonyWilsonA
2、JohnWiley&Sons,Ltd.,Publication99781405155663_1_pretoc.inddiii781405155663_1_pretoc.inddiii66/20/20084:59:42PM/20/20084:59:42PMThiseditionfirstpublished2009©2009byTonyWilsonBlackwellPublishingwasacquiredbyJohnWiley&SonsinFebruary2007.Blackwell’spublishingprogra
3、mhasbeenmergedwithWiley’sglobalScientific,Technical,andMedicalbusinesstoformWiley-Blackwell.RegisteredOfficeJohnWiley&SonsLtd,TheAtrium,SouthernGate,Chichester,WestSussex,PO198SQ,UnitedKingdomEditorialOffices350MainStreet,Malden,MA02148-5020,USA9600GarsingtonRo
4、ad,Oxford,OX42DQ,UKTheAtrium,SouthernGate,Chichester,WestSussex,PO198SQ,UKFordetailsofourglobaleditorialoffices,forcustomerservices,andforinformationabouthowtoapplyforpermissiontoreusethecopyrightmaterialinthisbookpleaseseeourwebsiteatwww.wiley.com/wiley-blackw
5、ell.TherightofTonyWilsontobeidentifiedastheauthorofthisworkhasbeenassertedinaccordancewiththeCopyright,DesignsandPatentsAct1988.Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmitted,inanyformorbyanymeans,electronic,mech
6、anical,photocopying,recordingorotherwise,exceptaspermittedbytheUKCopyright,DesignsandPatentsAct1988,withoutthepriorpermissionofthepublisher.Wileyalsopublishesitsbooksinavarietyofelectronicformats.Somecontentthatappearsinprintmaynotbeavailableinelectronicbooks.D
7、esignationsusedbycompaniestodistinguishtheirproductsareoftenclaimedastrademarks.Allbrandnamesandproductnamesusedinthisbookaretradenames,servicemarks,trademarksorregisteredtrademarksoftheirrespectiveowners.Thepublisherisnotassociatedwithanyproductorvendormention
8、edinthisbook.Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldontheunderstandingthatthepublisherisnotengagedinr
