Marshall McLuhan：Understanding Media Extension of Man.pdf

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1、MarshallMcLuhanUnderstandingMediaTheextensionsofmanLondonandNewYorkCONTENTSPARTI1Introduction31TheMediumistheMessage72MediaHotandCold243ReversaloftheOverheatedMedium364TheGadgetLover:NarcissusasNarcosis455HybridEnergy:LesLiaisonsDangereuses536MediaasTranslators627ChallengeandC

2、ollapse:theNemesisofCreativity68PARTII818TheSpokenWord:FlowerofEvil?839TheWrittenWord:anEyeforanEar8810RoadsandPaperRoutes9711Number:ProfileoftheCrowd11512Clothing:OurExtendedSkin12913Housing:NewLookandNewOutlook13314Money:thePoorMan'sCreditCard14215Clocks:theScentofTime15716T

3、hePrint:HowtoDigit17017Comics:MadVestibuletoTV17818ThePrintedWord:ArchitectofNationalism18519Wheel,Bicycle,andAirplane19520ThePhotograph:theBrothel-without-Walls20421Press:GovernmentbyNewsLeak22022Motorcar:theMechanicalBride23623Ads:KeepingUpsetwiththeJoneses24624Games:theExte

4、nsionsofMan25425Telegraph:theSocialHormone26726TheTypewriter:intotheAgeoftheIronWhim28127TheTelephone:SoundingBrassorTinklingSymbol?28928ThePhonograph:theToythatShranktheNationalChest30029Movies:theReelWorld31030Radio:theTribalDrum32431Television:theTimidGiant33632Weapons:Waro

5、ftheIcons36933Automation:LearningaLiving378PartＩINTRODUCTIONJamesRestonwroteinTheNewYorkTimes(July7,1957):Ahealthdirector...reportedthisweekthatasmallmouse,whichpresumablyhadbeenwatchingtelevision,attackedalittlegirlandherfull-growncat....Bothmouseandcatsurvived,andtheincident

6、isrecordedhereasareminderthatthingsseemtobechanging.Afterthreethousandyearsofexplosion,bymeansoffrag-mentaryandmechanicaltechnologies,theWesternworldisimploding.Duringthemechanicalageswehadextendedourbodiesinspace.Today,aftermorethanacenturyofelectrictechnology,wehaveextendedo

7、urcentralnervoussystemitselfinaglobalembrace,abolishingbothspaceandtimeasfarasourplanetisconcerned.Rapidly,weapproachthefinalphaseoftheextensionsofman--thetechnologicalsimulationofconsciousness,whenthecreativeprocessofknowingwillbecollectivelyandcorporatelyextendedtothewholeof

8、humansociety,muchaswehavealreadyextendedoursensesandournerves