《广州奥美财务培训》ppt课件

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1、广州奥美财务培训O&MGuangzhouFinanceTrainingFinanceTrainingObjectivesofthetraining:-K–KnowledgeHowdowemakemoney/losemoneyWhatisthecost/profitstandardIndustryO&MWhatcanyoudotohelpimproveourprofitabilityS–SkillHowdoyouknowyourclient’sprofitability-capacityplan,analysisofcontributionmarginA–A

2、ttitudeWearebusinessman/businesswomanEveryonehasaroleinhelpingthecompanyprofitableFinancedisciplineispartofourprofessionFinanceTrainingTheBusinessMakeMoneyforTodayOurbusinessbyitsnatureisShort-term我们生意的特质是相当短期的I’mnottalkingaboutbrandbuilding...…ratherhowbusinessdecisionsneedtobema

3、de这里指的不是品牌的建立，而是指在我们的营运中各种管理决策如何形成。Clientscomeandgo,reduce/cutbudgetswithlittletononotice客户来来去去，删减预算的动作突如其来。Billingcutsinthe4thqtrmeanweareeffectivelyworkingforfree在第四季删减预算意味著我们的工作是免费的Wedonotmanufactureaproduct,ourcapitalisourpeople我们并不制造产品，我们的资产就是人Employeescomeandgo(highturn-over

4、)员工也是来来去去的MakeMoneyforTodayMakeMoneyforTodayConstantlychangingbusinesslandscapedoesnotallowustoacceptunder-performingoperations面对著如此大的变化，不获利的营运是无法被接受Servicebusinessesareexpectedtoshowconsistentearningsgrowth.服务性的公司必须要有持续获利的成长创业的精神TheEntrepreneurialApproachEntrepreneurialApproachIf

5、itwasyourbusiness,youwouldnot:如果这是你的公司，你一定不会∶besatisfiedjustgettingby...youwanttomakemoney!因损益平衡而满意，Paypeopletositandwaitfornewrevenues让你的员工坐著等新生意上门negotiatecontractsthatwereunprofitable接受无法获利的合约investintrainingemployeeswholeaveforbetteropportunities投资於训练员工，他们却离开去寻找更好的机会。makelong-

6、termbindingfinancialcommitmentsthatarenotsupportedbyincome…做一些长期财务的承诺，而却是没有收入的支持。provideservicestotheclientwhichtheclientwouldnotpayfor免费提供服务给客户。EntrepreneurialApproachIfitwasyourbusiness,youwould:如果这是你的公司，你一定会∶onlybuytechnologythatmakesyoubetterandreturnsyourinvestment只有能让你更好，及能有

7、所回收时，才投资於科技makeyourselfsoimportanttotheclient,thattheybelievetheycan’tsucceedwithoutyou让客户相信他们不能没有你researchclientscredit,&collectyourmoney调查客户的信用，及时收回应收帐款。youwouldnotbetheirbank!你不会成为他们的银行EntrepreneurialApproachRunningTheBusinessTheBasicsforRunningthisBusinessKeepOverheadLow!降低营运成

8、本Negotiateflexibility争取弹性Leverage