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1、NUDGEThispageintentionallyleftblankNUDGEImprovingDecisionsAboutHealth,Wealth,andHappinessRichardH.ThalerCassR.SunsteinYaleUniversityPressNewHaven&LondonACaravanbook.Formoreinformation,visitwww.caravanbooks.org.Copyright©2008byRichardH.ThalerandCassR.
2、Sunstein.Allrightsreserved.Thisbookmaynotbereproduced,inwholeorinpart,includingillustrations,inanyform(beyondthatcopyingpermittedbySections107and108oftheU.S.CopyrightLawandexceptbyreviewersforthepublicpress),withoutwrittenpermissionfromthepublishers.
3、SetinGalliardandCopperplate33typesbyTheComposingRoomofMichigan,Inc.PrintedintheUnitedStatesofAmerica.LibraryofCongressCataloging-in-PublicationDataThaler,RichardH.,1945–Nudge:improvingdecisionsabouthealth,wealth,andhappiness/RichardH.ThalerandCassR.S
4、unstein.p.cm.Includesbibliographicalreferencesandindex.ISBN978-0-300-12223-7(cloth:alk.paper)1.Economics—Psychologicalaspects.2.Choice(Psychology)—Economicaspects.3.Decisionmaking—Psychologicalaspects.4.Consumerbehavior.I.Sunstein,CassR.II.Title.HB74
5、.P8T532008330.019—dc222007047528AcataloguerecordforthisbookisavailablefromtheBritishLibrary.ThepaperinthisbookmeetstheguidelinesforpermanenceanddurabilityoftheCommitteeonProductionGuidelinesforBookLongevityoftheCouncilonLibraryResources.10987654321F
6、orFrance,whomakeseverythinginlifebetter,eventhisbook—RHTForEllyn,whoknowswhentonudgeherfather—CRSThispageintentionallyleftblankCONTENTSAcknowledgmentsixIntroduction1PARTIHUMANSANDECONS1BiasesandBlunders172ResistingTemptation403FollowingtheHerd534When
7、DoWeNeedaNudge?725ChoiceArchitecture81PARTIIMONEY6SaveMoreTomorrow1037NaïveInvesting1188CreditMarkets1329PrivatizingSocialSecurity:SmorgasbordStyle145VIIVIIICONTENTSPARTIIIHEALTH10PrescriptionDrugs:PartDforDaunting15911HowtoIncreaseOrganDonations1751
8、2SavingthePlanet183PARTIVFREEDOM13ImprovingSchoolChoices19914ShouldPatientsBeForcedtoBuyLotteryTickets?20715PrivatizingMarriage215PARTVEXTENSIONSANDOBJECTIONS16ADozenNudges22917Objections23618TheRealThirdWay252Notes255Bibliography263Index283ACKNOWLED
