资源描述：
《旅游文献管理选读重点》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、Unit1TheSunshineIndustryTourismandTouristinProfilennEconomicinfluencesnnOneofthefastestgrowingindustriesnnMediterranean,CaribbeanSeas,PacificcoastlinesofMexico,Florida,andHawaii.UNWTO–WorldTourismOrganization(世界旅游组织)WTTC－WorldTravel&TourismCouncil（世界旅游业理事会）Whoa
2、retourists?Apersonwhoisvisitingsomeplaceotherthanhisusualresidenceformorethan24hours.(UNWTO)Excursionist:Apersonwhoisawayfromhisusualresidenceforlessthan24hours,oratmostweekend.Purpose:leisure,recreationandholidays;VFR,health,religion;businessandprofessionalnnM
3、arketingapproachesaredifferentTheEvolutionofModernTourism1841,ThomasCooknnAfterWorldWarⅡ—— airtransportation,disposableincome,urbanization——MMT(modernmasstourism)nnGenerationcountries:80%fromindustrializedcountriesTourisminDevelopingcountriesNewemergingdestinat
4、ions:China,India,Mexico,MiddleEast,AfricannSun-and-seaareasnnDomestictourismnnMultipliereffectnnLeakagennLabor-intensiveindustryMajorComponentsAccommodationnnCateringnnTransportnnTravelorganizer(touroperatorandtravelagent)nnAttractions(naturalandbuiltresources)
5、nnDestinationorganizationsTheFutureMorepeoplennDiverseandcomplicatednnNewpatterns,activities,interestsnnManyopportunitiesnnGrowingcontinuallyUnit2TouristTransportationTransportationPeoplehavealwaystraveleduntiltodaynnAdditionaldemandwithmasstransportnnIncreased
6、pressureontransportationmeansObjectivesUnderstandtheroleofairserviceinthetourismindustrynnBeabletoexplainthecategoriesofairlineservice;nnUnderstandthenormalproceduresintheairport.AirlineAdvantagesnspeedoftravelnnEfficiency:BuyandchecknnCheckbagstofinaldestinati
7、onnnCheaptickets(reason:pricewars)TheMinusesNFearofflyingnnDelaysnnHubandspokesystemnnLongtimetogoandcomefromairportsAirlinesnnEnormousgrowthin60yearsnnWorldWar2nnRobustrecentgrowthnnImportanceoftechnologyFuturennAllpoisedforgrowthnnNewtechnologiesnnSafetynnMor
8、ecompetition(samepeer;othermodesoftransport)Unit3TourOperatorsAdvantagesofPackageToursnnPriceConsiderablesavingsarepassedontothecustomers.nnConveniencemakethetravelarrangeme
