Design Thinking

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1、DesignThinkingbusinessinnovaTionDesignThinkingMaurícioViannaYsmarViannaIsabelK.AdlerBrendaLucenaBeatrizRussoCopyright©2011MJVTecnologialtda.Allcopyrightsreserved.Anyunauthorizedreproduction,inwholeorinpart,isaninfringementofcopyright.Authors:Collaborators:MaurícioJoséViannaeSilvaBrunoMedinaY

2、smarViannaeSilvaFilhoCynthiaBravoIsabelKrumholzAdlerDanielaKamachiBrendadeFigueiredoLucenaLuizaXavierBeatrizRussoMJVTeamRiodeJaneiroandSãoPauloTranslation:Proofreading:BrunoMurtinhoJoséMoreiradaSilvaDanielChediekIsabelKrumholzAdlerRicardoMouraKevinMathewsonGraphicDesign:RenanCammarosanoandCy

3、nthiaBravoD487Designthinking:businessinnovation[electronicresource]/[authors]MaurícioVianna...[etal.];[translation:BrunoMurtinho].-RiodeJaneiro:MJVPress,2012.164p.,digitalresource:il.Translationof:Designthinking:inovaçãoemnegóciosFormat:PDFSystemRequirements:AdobeAcrobatReaderAccessMode:Worl

4、dWideWebIncludesindexISBN978-85-65424-01-1(electronicresource)1.Mudançaorganizacional.2.Reengenharia(Administração).3.Sociedadescomerciais-Reorganização.4.Criatividadenosnegócios.5.Pensamentocriativo.6.eBooks.I.Vianna,MaurícioII.MJVTecnologiaeInovação.12-5935.CDD:658.4063CDU:005.332.320.08.1

5、227.08.120382831steletronicedition:December2012MJVPressAv.MarechalCâmara,160Gr.206-Centro20020-080RiodeJaneiro-RJ-BrazilTel.:+552125326423Tel.:40040435ext.6423e-mail:mjvpress@mjv.com.brDesignThinkingbusinessinnovaTionMaurícioViannaYsmarViannaIsabelK.AdlerBrendaLucenaBeatrizRussoRiodeJaneiro-

6、20131steletroniceditionContentsPReface6iMMeRsion21analysisanDsynthesis65whyPreliminaryimmersion24innoVate?11InsightCards65Reframing24AffinityDiagram72WhatisExploratoryResearch28DesignThinking?13ConceptualMap74DeskResearch32Butisitonlydesignerswhothinkthisway?14GuidingCriteria78WhyPersonas80D

7、esignThinking?14in-Depthimmersion36EmpathyMap83Whatdoesthisbookhavetooffer?16Interviews37User’sjourney85CulturalProbes39Blueprint87Generativesessions43AndorinhAProject92ADayintheLife49Shadowing53AndorinhAProject56iDeation99PRototyPing121nowthatihaV