Data Mining & Modeliing

《Data Mining & Modeliing》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、IBMSoftwareIBMSPSSModelerBusinessAnalyticsSolveyourtoughestchallengeswithdataminingUsepredictiveintelligencetomakegooddecisionsfaster2SolveyourtoughestchallengeswithdataminingImagineifyoucouldloweryourmarketingcostsby30ManyFORTUNE®500corporations,academicinstitutionspercent,orreducedelinquentloan

2、repaymentsby20percent,andnationalandlocalgovernmentagenciesworldwiderelybyanticipatingyourcustomers’behaviorandtakingaction.onSPSSModelertounlockthevalueoftheirenterprisedata,Resultslikethesearepossiblewithdatamining,whichrevealsimprovebusinessprocessesandmakemoreinformeddecisionshiddenpatternsin

3、yourdataandenablesyoutopredictinareassuchas:businessoutcomes.Thispredictiveintelligencecanhelpyourorganizationmakeaccurateandprofitabledecisionsquickly.•Customerintimacy/customerexperiencemanagement•FraudandriskmitigationIBM®SPSS®Modelerisapowerful,versatiledatamining•Humancapitalmanagement/resou

4、rceplanningworkbenchthathelpsyougainunprecedentedinsightfrom•Inventorymanagementyourdata.Itsbreadthanddepthoftechniquesallowsyouto•Marketingeffectivenessbuildpredictivemodelseasily,efficientlyandrapidly–whether•Operationalexcellenceyouareanexpertdataminerorabusinessanalyst.Forinstance,Switzerland

5、’slargestcablenetworkproviderWithSPSSModeler,youcanuseabroadrangeofdata,usespredictiveanalyticstoreducecustomerchurn–acommonincludingdatastoredinoperationaldatabasesorflatfiles,asissueinthehighlycompetitivetelecommunicationsmarket.wellasunstructureddatasuchascallcenternotes,emailsandRecognizingth

6、atitismucheasiertoretainacustomerthansurveyresponses.Itssimplegraphicalinterfacequicklytakestotrytowinoneback,thecompanyturnedtoSPSSModeleryouthroughtheentiredataminingprocess–fromdataaccesstoanalyzecustomerfeedbackacrossvariousphasesoftheandpreparation,throughmodelingandmodelevaluation,tocustome

7、rlifecycle.Itnowusesthisinsighttopredictfuturemodeldeployment.Ithasflexibledeploymentoptions–fromabehaviorandadaptitsactivitiestomeetcustomerdemandssimpledesktoptooltoanadvancedclientserverarchitecture.andcutchurn–incl