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1、WhywIlove(orHat)everydaythingsWhyWeLove(orHate)EverydayThingsDonaldA.NormanBBASICAMEMBEROFTHEPERSEUSBOOKSGROUPllOC'A<5NEWYORKCopyrightC2004byDonaldA.NormanPublishedbyBasicBooks,AMemberofthePerseusBooksGroupAllrightsreserved.PrintedintheUnitedStatesofAmerica.Nopanofthisbookmaybereproduce
2、dinanymannerwharsoeverwithoutwrittenpermissionexceptinthecaseofbriefquotationsembodiedincriticalarticlesandreviews.Forinformation,addressBasicBooks,387ParkAvenueSouth,NewYork,NY10016-8810.BookspublishedbyBasicBooksareavailableatspecialdiscountsforbulkpurchasesintheUnitedStatesbycorporat
3、ions,institutions,andotherorganiz.ations.Formoreinformation,pleasecontacttheSpecialMarketsDepartmentatthePerseusBooksGroup,11CambridgeCenter,Cambridge,MA02142,orspecialmarkets@perseusbooks.comDesignedbyLovedogStudioLIBRARYOFCONGR£SSCATALOGING-IN-PUBLICATIONDATANorman,DonaldA.Emotionalde
4、sign:whywelove(orhate)everydaythingsIDonaldA.Norman.p.cm.Includesbibliographicalreferencesandindex.ISBN0-465-05135-91.Emotionsandcognition.2.Design-Psychologicalaspects.3.Design,Industrial-Psychologicalaspects.I.Title.BF531.N672004155.9'll~c219040506II09876S432In)I;•CHAPTB;flSIXEmotiona
5、lMachinesDave,stop...Stop,willyou...Stop,Dave...Willyoustop,Dave...Stop,Dave...I'mafraid.I'mafraid...I'mafraid,Dave...Dave...Mymindisgoing...Icanfeelit...Icanfeelit...Mymindisgoing...Thereisnoquestionaboutit...Icanfeelit...Icanfeelit...I'ma...fraid.-HAL,theall-powerfulcomputer,inthemovi
6、e2001HAlISC0RRECTT0BEAFRAID:Daveisabouttoshuthimdownbydismantlinghisparts.Ofcourse,Daveisafraid,too:HALhaskilledalltheothercrewofthespacecraftandmadeanunsuccessfulattemptonDave'slife.ButwhyandhowdoesHALhavefear?Isitrealfear?Isuspectnot.HALcorrectlydiagnosesDave'sintent:Davewantstokillhi
7、m.Sofear-beingafraid-isalogicalresponsetothesituation.Buthumanemotionshavemorethanalogical,rationalcomponent;theyaretight•lycoupledtobehaviorandfeelings.WereHALahuman,hewouldfighthardtopreventhisdeath,slamsomedoors,dosomethingtosur-161162EmotionalD«signvive.Hecouldthreaten,"Kil