nokia web objectives overview ppt模板

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1、PreparedbyOgilvyInteractiveNovember4,19992000NokiaWebObjectivesOverviewWidenOurCoverage—IdentifyKeyTargetSegmentsAccessPrivilegesLevelofInformationresourcesFirewallPublic-Prospectenterprisesforsystems-Prospectconsumersformobilephones-ThePress/Media-Genera

2、lPublicandInvestors-PotentialEmployeesInternetEntitled-ExistingSystemscustomers-ExistingMobilephonecustomers-BusinessPartners(Vendors/Suppliers)-RetailNetworks-Salesforce(s)ExtranetsPrivate-EmployeesIntranetDeepenOurWebEnd-to-EndSupportforAllTargetSegmentsAc

3、rossAllIBMProducts&ServicesBrandAwarenessConsiderationConversionPost-SaleService/SupportSSuspectattheWebsite•Allmedia,includingI-MediaProspect•Information•Detailedbrandsupport•Differentiation•Value•SolutionsCustomerAftercare•ResponseMgt.•LeadCultivation•C

4、loseSale(Built-InMetrics;ROI/LTV)•Cross-sell/Upgrade•LoyaltyBuild•Postsalesservice&support•Questionnaire•Virtualtrial/demonstration(Configurators&locators)•Informationondemand•CalltoActionDataCapture•Profiling•Segmentation•Customermomentsoftruth•OSPs•

5、LinktodBCustomization•Targetandidentify:registrationprocess(Personalization)ClientProduct/ServiceAttributesDeliveryRetail/BusinessPartnersDirectOnlineSales(ShopIBM)AffiliateOnlineSalesCUSTOMERRESPONSECENTRECUSTOMERRESPONSECENTREWEBMAILTELEPHONECONSUMER

6、SERVICESINTERNALSYSTEMSWEBTELEMARKETINGDATAWAREHOUSEEnhanceDatabaseManagement&MarketingDRTVD.MAILWEB/INTERNETTELEMARKETINGSALESFORCEInternalSystemsThirdpartydatasourcesHardcopyDataInStoreFaxMktgCable/SatelliteTVOn/InPackPrintE-MAILBusinessValueProgramCo

7、mplexityBrochurewareInteractiveCommunityOne-to-OneE-CommerceFosteringcommunitiesandletcustomershelpeachotherPersonalizinginteractionswithcustomersProvidingcustomersupportandenablinginteractionsStaticinformationaboutcompany/productsMoveOure-businessStage

8、UpwardSupportingelectronictransactionsIntegrateTheWebWithTheRestofTheBusinessInordertoprovidecomprehensive,relevant,just-in-timecontent,thecontentupdateprocessshouldbeintegratedintotheday-to-day