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1、1BusinessStrategy董静2StructureandScheduleModuleOne:LecturesHistory,Concept,andProcessExternalenvironmentCapabilityandresourcesBusinessportfolioandchoosingstrategiesCorporatestrategiesCompetitivestrategy(andgametheory)BalancedscorecardandemergencymanagementCritic
2、almassCompetitiveadvantageofnationsCasestudyCasestudy3ModuleTwo:casesTeamwork:casereportRequirementSelectonecompanyoroneindustryCleardescriptionofitsstrategyorpracticeDataQuestions3.AssessmentofcasesContentFormatEffect4.Deadline:the8thweek4Examples盛大网络CanonDELL
3、网络游戏产业TextileindustryOthersShouldbeTypicalfailureorsuccessActionofonecompanyorrelationamongseveralcompaniesInenglish5CourseGradingFinalexam50％Presentationandreport40%Classparticipation10％6ReferencesArthurA.ThompsonandA.J.Strickland.StrategicManagement:Conceptsa
4、ndCases.McGraw-Hillcompanies,Inc.2001DavidBesanko,DavidDranove,andMarkShanley.EconomicsofStrategy.JohnWiley&Sons,Inc.1996戴维·贝赞可（等）：《公司战略经济学》，北京大学出版社王玉：《企业战略管理教程》亨利·明茨伯格：《战略历程》，机械工业出版社迈克尔·波特：《竞争战略》，华夏出版社迈克尔·波特：《竞争优势》，华夏出版社迈克尔·波特：《国家竞争优势》，华夏出版社罗伯特·伯格曼：《技术与创新的战略管理
5、》，机械工业出版社加里·哈默：《战略柔性》，机械工业出版社安德鲁·坎贝尔：《战略协同》，机械工业出版社7HarvardBusinessReviewStrategicManagementJournalSloanManagementReviewCaliforniaManagementReviewManagementScienceJournalofManagementAcademyofManagementJournalRANDJournalofEconomicsMcKinseyQuarterly8中国期刊网Proquest
6、Ebscon国研网中经网Googleandothers9SessionOneHistory,Concept,andProcess10Afteryourgraduation,……Suitableforindividuals,family,company,governmentandotherorganizations乾隆Tacitorclearstrategy(华硕与一江阴民企)Isstrategyuseful?11EmergeanddevelopmentofbusinessstrategyPhase1:theforma
7、tionofmodernenterprises1820stothebeginningof20thcenturyNocompetitiveconcept?CarandcarriageElectriclightandgaslightPhase2:scientificmanagementBefore1930sSellersmarket,production-dominatedFocusingoncost,efficiency,andproductThetheoryofTaylor12Phase3：Marketingmana
8、gement1930sto1950sDiversifieddemand,buyer’smarket,competitionMarketandcustomerorientedPhase4：strategicmanagementAfter1960sPost-industrialsociety(France)Valueoriented,createm
