社会化媒体设计过程解析

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1、Aquick“jargonfree”wayofunderstandingsocialmediaprojects.SocialMediaDesignProcess(SMDP)ByMichaelJLisownerSPECKMediaJustwhatissocialmedia?WhyIcreatedthisdeck?SocialMediaisanumbrellatermthatdefinesvariousactivitiesthatintegratetechnology,socialinteraction,andtheconstructionofwords,pictures,v

2、ideosandaudio.It’safancywaytodescribethezillionsofconversationpeoplearehavingonline24/7Takenfrom“WhattheFuckisSocialMedia”byMartaKaganBut,ifyoudon’tknowthatbynowthenmaybethisisn’ttherightdeckforyou.Inthisdeck,I’mtalkingaboutabouthowweapplyaprocesstosocialmediaprojectsandinitiatives.Having

3、aprocessisn’toverratedFollowingaprocesstodosomethingisthebestwaytoensurethatresultsaretruetoformanddeliveryisefficient.OverthecourseofninemonthsofdeliveringsocialmediaprojectsforFortune500companies,SPECKMedia’sprocesshasbecomeveryclear.Todayitiswhatmyfirmusesoneveryprojectweembarkon.Myhop

4、eisthatthisdeckgivesyouoryourorganizationadeeperinsightintothecomponentsoftheprocessandhowitworks.Thereisstillsomuchouttheretobelearnedaboutsocialmedia,myhopeisthatwecontinuetoexplorenewwaystoreachbusinessgoalsthroughsocialmedia.Whydoyouneedadesignprocess?Amoreimportantquestionis:Howdoyou

5、getfrompointAtopointBusingsocialmedia?WhyIcreatedthisdeck?(SMDP)SocialMediaDesignProcessSimple,yeteffectiveSocialMediaprojectsdon’tneedtobecomplex.DuringmyyearsinconsultingI’vealwaysstressedsimpletermsanddefinitionstoexplainthecomplicated.Aprocessmodelshouldfollowthesamerules,whichare:Bee

6、asytounderstandandbeactionable.TheprocessthatSPECKMediausesisjustthat:asimplewayoflistening,identifying,scanning,planningandimplementing.SocialMediaDesignProcess(SMDP)Manyorganizationsstruggletounderstandsocialmediaandhowtodesignprojectsthatinvolveit.Ourprocessallowsforandeasywaytounderst

7、andthekeysocialmediamethodsandhowtoimplementaproject.Let’stakealookatsomeofthecomponentsoftheSocialMediaDesignProcess(SMDP).素彩网网www.sc115.com[PPT模板免费下载无需注册]SocialLandscapeTherearemanywaystodissectandcategorizethesocialmediauniverse,BrianSolisofFutureWorkshasdesigned