原微软全球副总裁李开复演讲(V)

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1、Opportunities&ChallengesforMultinationalsinChina:LearningfromtheMicrosoftExperienceKai-FuLeeCorporateVicePresidentMicrosoftCorporationTalkOutlineChinaOpportunity6IngredientstoSuccessinChinaMicrosoft’sPresenceinChinaEarlystrugglesRecentsuccessesConclus

2、ionChinaOpportunityHugegrowingmarket“ThesinglemostimportantthingtohappeninourlifetimewillbetheemergenceofChina.”–JohnThornton,formerPresidentofGoldmanSachsNowaProfessoratTsinghuaUniversityGDPgrowth9%peryearsince1978.Consumerssaving$1trillionperyear.20

3、02:Chinabecame#1mobilephonemarket.2004:Chinawillbecome#2PCmarket.Next5Years:Software&servicesCAGR=50%!ChinaOpportunityWorld’sLargestLaborForce“Throughskillfulcontrolofresidency,China’s900millionruralresidentswillgraduallymovetocitiesandtakejobsinmanufa

4、cturingorinformationprocessing,perhapsat20-30millionperyear.ThiscouldgiveChinaasustainablesupplyoflow-costlaborforthenext20-30years.”–KenichiOhmae,TheChinaImpact.TraditionalindustriesManycitieswithgoodinfrastructurePeopleinflowfromruraltocitiesExcellen

5、tprocess&know-howinmanufacturingKnowledgeeconomy150,000computergraduates/yearGreatemphasisoneducationButIT&softwaresignificantlylagIndiaMarketOpportunityisLucrativeVolkswagen40%marketshareinChinaMotorola20%ofglobalrevenuecomesfromChinaKodakIn4years,Chi

6、nawentfrom17thto2ndIntel$4+billionrevenueinChinaL’Oreal“Imagine,1.3billionlips!”-LindsayOwen-Jones,CEO,L’Oreal.6IngredientstoSuccessinChinaChallenges&SuccessfulFormulaBuildstronggovernmentrelationshipsPlaybyChina’smarketrulesMakealong-termcommitmentThe

7、localeconomyisthetoppriorityNurturelocalpeopleBuildtrust,notPRBuildStrongGovernmentRelationshipsUniquepowerofgovernmentRelationshipsrequiredatalllevelsThespiritofthelawmattersmoreChina'scultureisbuiltontrust,relationships,mutualrespect.Theconceptof"fac

8、e"isveryimportant.AvoidsensitivitiesandfindeveryopportunitytomakeChinalookgoodNegotiationsarebottom-upandinformal.“Itcannotbeoverstatedtheimportanceofaccommodatingthegovernment."—JohnStuttard,theNewSilkRoad.PlaybyChina’sMarketRulesExpe