448凯捷安永咨询公司汽车业研究报告

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1、CreatingandLeadingtheAdaptiveAutomotiveEnterprisePointofViewReshufflingtheGlobalAutomotiveLeadershipCapGeminiErnst&YoungCEOPositionPaperAuthors:PierreDurand,MichaelWujciak,FredA.Kuglin,andColinWilsonReshufflingtheGlobalAutomotiveLeadershipDuringthisperiodofchangeintheglobalautomotiveindustry,

2、anewgroupofinnovativeleaderswillemergewhocreate“adaptive”automotivecompanies.Theglobalautomotiveindustryhasintegrated,coordinatedmanner.•TomakeitpossiblefortheindustrybeenandcontinuestobeinaperiodTheobjectiveofbeing“adaptive”istobemoreadaptiveinconstantlyofwrenchingchange.Intensepricethree-fo

3、ld:aligningtheproductionandpressuresandstagnantsharepricesdeliverycapacitieswithactual•Toprovideabetterresponsetotheareresultingfrommorepowerfulcustomerdemand.customerdemand(improvethecustomersandmajorindustryratioofcarsdeliveredagainstItisestimatedbytheAutomotiveandovercapacity.Inaddition,ea

4、syaccesscustomerexpectation)whileSupplyChainexpertsatCGE&Ythattocostinformationprovidesthereducingthetimetodeliverthecar.theachievementofan“adaptive”statecustomerwithnewleverageinhasthepotentialtoreducethecosttonegotiatingwithdealers.Thesefacts,•Toincorporatethe“FiveDriversofbuildavehiclebyup

5、to$1,050percombinedwithvolatileeconomicShareholderValue”intothestrategyvehicle(1,200)andcompressthecycles,willresultintheshakeoutofandexecutionofautomotivesupplytimefromorder-to-deliveryfromweakandunresponsiveautomotivechainmanagement.(“FiveDriversmonthstoweeksorless!TheimpactOEMs,areshufflin

6、goftheglobalofShareholderValue”areCostonshareholdervaluefromachievingmarketshareleaderboard,andchangesMinimization,ProfitableGrowth,an“adaptive”stateistrulysignificant.attheCXOlevelinthosecompaniesFixedCapitalEfficiency,Workingthatlagthecompetition.IntheirplaceCapitalEfficiency,andTaxwillemer

7、geanewgroupofinnovativeMinimization.)(SeeFigure1below.)leaderswhocreateanewkindof“adaptive”automotivecompany.Figure1:FiveDriversofShareholderValue1ResearchbytheCGE&YCenterforAutomotiveExcellencehasdetermined
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